United States Cosmetics Market to Reach USD 149.53 Billion by 2033 Amid Surge in Clean Beauty, Personalization, and E-commerce Growth

According to a new research report titled “United States Cosmetics Market Size, Share & Forecast 2025–2033,” the U.S. cosmetics market is projected to grow from USD 97.89 billion in 2024 to USD 149.53 billion by 2033, registering a CAGR of 4.82% over the forecast period. The growth is attributed to increasing demand for clean beauty products, rising skincare awareness, and expanding digital shopping trends.

The report covers detailed segmentation by Product Types (Skin & Sun Care, Hair Care, Makeup & Color Cosmetics, Deodorants & Fragrances), Gender, Distribution Channels (Supermarkets, Pharmacies, Online Sales), and includes comprehensive company profiles of key players like Estée Lauder, Procter & Gamble, Johnson & Johnson, and Coty Inc.

Key Market Highlights:

🔹 Consumer Shift Toward Clean & Sustainable Beauty:
Growing awareness around harmful chemicals has led to increased demand for natural, organic, cruelty-free cosmetics, especially among Millennials and Gen Z consumers.

🔹 Social Media & E-Commerce Driving Sales:
With over 37% of U.S. beauty shoppers starting their journey on Amazon, platforms like TikTok, Instagram, and YouTube are transforming how consumers discover and buy beauty products.

🔹 Inclusive Beauty & Personalization on the Rise:
Brands are innovating with customized solutions and expanding shade ranges to meet diverse consumer needs, boosting customer satisfaction and brand loyalty.

🔹 Pharmacies Emerging as Beauty Hubs:
Cosmetics sales in U.S. pharmacies are rising rapidly, with consumers seeking dermatologist-recommended and functional beauty solutions during routine visits.

Challenges in the U.S. Cosmetics Industry:

• Tough Regulatory Environment:
  Companies must navigate complex FDA regulations around labeling and ingredient claims, which can delay product launches.
• High Competition & Market Saturation:
  The market is crowded with legacy and indie brands, making brand differentiation and innovative marketing essential for survival.

Sub-Segment Insights:

• Hair Care Market: Driven by demand for natural ingredients and custom hair solutions
• Makeup & Color Cosmetics: Gaining traction with inclusive shade ranges and multi-functional products
• Women’s Cosmetics Market: Dominated by demand for premium and clean skincare
• Pharmacy Retail Channel: Witnessing growth with trusted and accessible beauty options

Key Companies Profiled:

• Estée Lauder Companies Inc.
• Procter & Gamble
• Coty Inc.
• Johnson & Johnson Services Inc.
• Revlon Inc.
• Mary Kay Inc.
• Colgate-Palmolive Company

For media inquiries, please contact:
Renub Research
Email: info@renub.com
Phone: +1-678-302-0700
Website: www.renub.com