Introduction

The festive season in India has evolved beyond sweets, lights, and diyas. Diwali and Dhanteras are now a key period for home decor shopping, as consumers invest in upgrading their living spaces to match the festive spirit. This year, online platforms such as Amazon, Flipkart, and Myntra reported remarkable growth in home decor sales. According to Actowiz's Ecommerce Data Scraping, the market observed a 35% surge in online home decor purchases in 2025 compared to 2024, highlighting a clear shift toward digital shopping channels.

Several factors contribute to this trend. Urbanization and rising disposable incomes have increased the capacity to invest in premium home decor products. Consumers also increasingly prefer the convenience and variety offered by e-commerce, which allows them to explore hundreds of products from the comfort of their homes. Festive gifting culture further drives demand, with buyers opting for ready-to-gift decor items and curated sets.

For brands, understanding these trends is critical. Real-time insights enable businesses to optimize inventory, adjust pricing, and launch targeted marketing campaigns. Home Decor Sales Trends Analysis provides a strategic lens to decode complex patterns across Amazon, Flipkart, and Myntra, helping companies maintain a competitive edge and maximize festive revenue.

Tracking Platform-Wise Home Decor Growth

Understanding platform-wise performance is crucial for businesses aiming to leverage festive demand. Home Decor Sales Trends Analysis reveals platform-specific growth patterns across Amazon, Flipkart, and Myntra, emphasizing opportunities for inventory management, category prioritization, and campaign planning. Amazon leads in sheer sales volume, Flipkart excels in product variety, and Myntra captures premium and curated lifestyle segments.

Sample Data: 2020–2025 Home Decor Sales (₹ Crores)

2020:

• Amazon: ₹450 Cr

• Flipkart: ₹320 Cr

• Myntra: ₹150 Cr

• Total Online Sales: ₹920 Cr

• Growth YOY: 12%
  
  

2021:

• Amazon: ₹520 Cr

• Flipkart: ₹380 Cr

• Myntra: ₹180 Cr

• Total Online Sales: ₹1,080 Cr

• Growth YOY: 17%
  
  

2022:

• Amazon: ₹600 Cr

• Flipkart: ₹450 Cr

• Myntra: ₹220 Cr

• Total Online Sales: ₹1,270 Cr

• Growth YOY: 18%
  
  

2023:

• Amazon: ₹710 Cr

• Flipkart: ₹520 Cr

• Myntra: ₹270 Cr

• Total Online Sales: ₹1,500 Cr

• Growth YOY: 18%
  
  

2024:

• Amazon: ₹880 Cr

• Flipkart: ₹640 Cr

• Myntra: ₹320 Cr

• Total Online Sales: ₹1,840 Cr

• Growth YOY: 23%
  
  

2025:

• Amazon: ₹1,120 Cr

• Flipkart: ₹800 Cr

• Myntra: ₹400 Cr

• Total Online Sales: ₹2,320 Cr

• Growth YOY: 35%

(Sample data from Actowiz simulated scraping insights)

Actowiz's insights indicate Amazon dominates in large-ticket items such as furniture and lighting, while Flipkart's breadth of mid-range products captures bulk sales. Myntra's curated offerings attract style-conscious consumers willing to spend on premium decor. Scraping Home Decor Sales data from Amazon and Flipkart allows businesses to identify best-selling products, top-performing categories, and growth hotspots for targeted campaigns.

By analyzing historical trends and seasonal spikes, brands can optimize procurement schedules. For example, Actowiz data shows October-November consistently generates 40% of annual home decor sales, highlighting the critical need for data-driven decision-making during festive peaks.

Additionally, real-time monitoring enables agile adjustments. If Amazon sees an unexpected surge in lighting orders, companies can reallocate inventory to maximize fulfillment efficiency. Platforms like Myntra show that curated festive sets gain traction in urban areas, allowing businesses to tweak promotions based on regional preferences.

Category-Wise Insights and Demand Patterns

Analyzing product categories provides actionable intelligence for inventory and marketing strategies. Lighting, furniture, wall art, and festive decor sets dominate festive purchases. By leveraging Extract Amazon Website Data, companies can monitor pricing, discount trends, and inventory levels for top categories, enabling proactive decision-making.

Sample Data: 2020–2025 Category Sales (₹ Crores)

Lighting

• 2020: 150

• 2021: 180

• 2022: 220

• 2023: 270

• 2024: 350

• 2025: 450

• Strongest growth segment, driven by demand for LED diyas, string lights, and lanterns.
  
  

Furniture

• 2020: 120

• 2021: 150

• 2022: 180

• 2023: 210

• 2024: 270

• 2025: 350

• Steady growth as consumers invest in festive-themed home setups.
  
  

Wall Art & Decor

• 2020: 80

• 2021: 110

• 2022: 140

• 2023: 180

• 2024: 230

• 2025: 300

• Driven by demand for aesthetic wall hangings, rangoli frames, and canvas art.
  
  

Festive Sets (Diyas, Torans, Rangoli Kits)

• 2020: 60

• 2021: 80

• 2022: 120

• 2023: 150

• 2024: 190

• 2025: 220

• High seasonal surge during Diwali and Dhanteras sales.
  
  

Miscellaneous Items

• 2020: 50

• 2021: 70

• 2022: 90

• 2023: 120

• 2024: 150

• 2025: 200

• Includes candles, small accessories, and handmade crafts contributing to steady category expansion.

Lighting continues to be the highest revenue-generating category due to premium lamp sets and smart home lighting. Furniture sales surged as consumers invested in statement pieces for living rooms and balconies. Festive decor sets grew fastest in percentage terms, reflecting the rising popularity of curated, ready-to-gift bundles.

Scrape Diwali and Dhanteras home decor sale data from Myntra enables brands to analyze emerging trends, such as premium wall art and designer lighting. By combining Amazon, Flipkart, and Myntra datasets, companies can spot cross-platform category leaders and gaps, adjusting marketing spend and inventory allocation to meet demand.

Historical trend analysis also highlights seasonality. In 2025, wall art orders surged 30% compared to 2024, while furniture grew 29% and lighting 28%. Brands using these insights can prioritize high-margin categories and manage stock dynamically to avoid overstocking or shortages during peak festive periods.

Discover which home decor categories are trending this festive season—tap to explore real-time insights and boost your Diwali & Dhanteras sales!

Platform-Specific Consumer Behavior

Consumer behavior differs across Amazon, Flipkart, and Myntra. Amazon buyers prefer high-value items and bulk purchases; Flipkart shoppers focus on variety and discounts, while Myntra customers lean toward premium, style-focused decor. Leveraging Flipkart Product and Review Dataset, companies can track ratings, reviews, and order frequency, providing valuable insights into purchasing patterns.

Sample Data: 2025 Consumer Behavior Insights

Amazon

• Avg Order Value: ₹1,800

• Most Purchased Category: Lighting & Furniture

• Avg Rating: 4.5

• Discount Preference: 10–15%
  
  

Flipkart

• Avg Order Value: ₹1,200

• Most Purchased Category: Wall Art & Décor

• Avg Rating: 4.2

• Discount Preference: 15–20%
  
  

Myntra

• Avg Order Value: ₹1,500

• Most Purchased Category: Festive Sets & Décor

• Avg Rating: 4.6

• Discount Preference: 5–10%

Insights show that consumers prioritize different aspects depending on the platform. On Amazon, high-value items and premium packages drive revenue. Flipkart's mid-range categories benefit from bulk orders and discount-seeking shoppers. Myntra buyers focus on curated, aesthetic-driven products with limited discount sensitivity.

Extract festive home decor sales data from Amazon and Myntra provides a detailed view of consumer preferences across categories and regions. Brands can segment audiences, personalize recommendations, and run targeted promotions. Actowiz's insights also reveal peak ordering hours, seasonal spikes, and cross-platform product performance, enabling brands to optimize their marketing campaigns and inventory allocation dynamically.

Regional Sales and Demographic Insights

India's diverse markets exhibit unique festive preferences. Northern consumers favor traditional lighting and decor sets, while southern buyers invest more in furniture and designer wall art. Using Extract Myntra Product Data, businesses can capture region-specific trends and adjust inventory, marketing, and logistics accordingly.

Sample Data: 2025 Regional Sales Distribution (₹ Crores)

North India

• Amazon: 400

• Flipkart: 280

• Myntra: 150

• Total: 830
  
  

South India

• Amazon: 300

• Flipkart: 220

• Myntra: 100

• Total: 620
  
  

West India

• Amazon: 250

• Flipkart: 160

• Myntra: 80

• Total: 490
  
  

East India

• Amazon: 170

• Flipkart: 140

• Myntra: 70

• Total: 380

Regional insights help brands prioritize shipping, local promotions, and warehouse allocation. For example, Actowiz data shows North India contributes over 35% of festive sales, making it critical for high-value inventory. Southern India shows strong demand for premium furniture and curated wall art, emphasizing the importance of regional marketing strategies.

By combining regional and category-level insights, companies can optimize stock distribution, forecast demand, and run hyper-local campaigns. This approach reduces delivery delays, improves customer satisfaction, and maximizes revenue potential across diverse markets.

Competitor Monitoring and Market Intelligence

The festive season intensifies competition. Leveraging Web Scraping Services, businesses can monitor competitor pricing, promotions, and product launches in real time. This allows dynamic adjustments to campaigns and stock levels, ensuring maximum market share.

Sample Data: Competitor Analysis 2025

Amazon

• Average Discount: 12%

• Average Product Rating: 4.5

• Promotion Type: Limited Time Offers

• Top-Selling Categories: Lighting & Furniture
  
  

Flipkart

• Average Discount: 15%

• Average Product Rating: 4.3

• Promotion Type: Flash Deals

• Top-Selling Categories: Wall Art & Décor
  
  

Myntra

• Average Discount: 8%

• Average Product Rating: 4.6

• Promotion Type: Bundled Offers

• Top-Selling Categories: Festive Sets

Insights reveal that limited-time promotions drive spikes in sales, particularly on Amazon and Flipkart. Tracking these trends allows brands to optimize pricing, align campaigns with consumer expectations, and prevent revenue loss.

Festive home decor sales data extraction from Amazon provides detailed information on top-selling items, customer feedback, and price elasticity. Using Actowiz, businesses gain actionable intelligence for campaign timing, competitor benchmarking, and category prioritization.

Stay ahead this festive season! Track competitor pricing, promotions, and top-selling home decor items with real-time Actowiz insights today!

Leveraging Technology for Smarter Sales Decisions

Technology enables rapid, accurate, and scalable insights. Web scraping Diwali home decor trends from Flipkart allows continuous monitoring of product trends, price shifts, and consumer sentiment. Automated dashboards and real-time alerts empower businesses to make informed decisions quickly.

Sample Data: Technology-Driven Insights

Time Efficiency:

• Manual tracking takes 8 hours to monitor 1,000 SKUs.

• Actowiz automation completes it in just 10 minutes.
  
  

Accuracy:

• Manual process: 75% accuracy.

• Actowiz scraping: 98.9% accuracy.
  
  

Update Frequency:

• Manual: Weekly updates.

• Actowiz: Real-time updates for instant insights.
  
  

Reporting:

• Manual: Static reports.

• Actowiz: Interactive dashboards for better visualization.
  
  

Alerts:

• Manual: No alert system.

• Actowiz: Automated notifications for quick action on pricing or stock changes.

Brands using Actowiz's platform reported 20% higher campaign efficiency and 15% improved sales conversions during peak festive weeks. Automated insights allow inventory optimization, targeted campaigns, and predictive planning for regional demand spikes.

How Actowiz Solutions Can Help?

The competitive landscape of online home decor during Diwali and Dhanteras demands actionable insights, speed, and precision. Actowiz Solutions empowers businesses to decode Home Decor Sales Trends Analysis across Amazon, Flipkart, and Myntra, turning complex data into clear, strategic decisions.

With Actowiz's platform, brands can Scraping Home Decor Sales data from Amazon and Flipkart, Scrape Diwali and Dhanteras home decor sale data from Myntra, and Extract festive home decor sales data from Amazon and Myntra to track trending products, top-performing categories, and high-demand regions in real time. Our Ecommerce Data Scraping tools allow retailers to monitor competitors, analyze pricing strategies, and optimize promotional campaigns based on up-to-the-minute market intelligence.

Regional insights and category-level analytics enable precise inventory allocation, ensuring products reach the right consumers at the right time. By leveraging Actowiz's Web Scraping Services and automated reporting dashboards, companies can make informed, data-driven decisions to maximize ROI and enhance market positioning. Whether you are a lifestyle brand, retailer, or analytics firm, Actowiz provides the tools to transform raw data into actionable strategies that drive festive sales growth.

Conclusion

The 2025 festive season demonstrates how critical it is for businesses to understand the dynamics of online home decor sales. With a 35% surge in sales across Amazon, Flipkart, and Myntra, brands that leverage Home Decor Sales Trends Analysis gain a significant competitive advantage. Real-time insights into consumer behavior, pricing patterns, and regional demand allow businesses to make strategic decisions with confidence.

Actowiz Solutions bridges the gap between raw e-commerce data and actionable intelligence. By Extract Amazon Website Data, analyzing Flipkart Product and Review Dataset, and Extracting Myntra Product Data, companies can identify high-demand categories, forecast inventory needs, and optimize pricing and promotions for maximum engagement. The ability to monitor trends continuously ensures businesses remain agile and responsive during the high-pressure festive season.

In an era where consumer expectations and online competition are constantly evolving, data-driven strategies are no longer optional—they are essential. By partnering with Actowiz, retailers can predict trends, streamline operations, and deliver an exceptional shopping experience that aligns with festive demand.

Empower your business this Diwali and Dhanteras—connect with Actowiz Solutions today to transform festive data into profitable decisions! You can also reach us for all your mobile app scraping, data collection, web scraping , and instant data scraper service requirements!

Learn More >> https://www.actowizsolutions.com/amazon-flipkart-myntra-diwali-dhanteras-home-decor-growth.php 

Originally published at https://www.actowizsolutions.com