Introduction

Janmashtami is one of India’s most celebrated festivals, bringing together religious devotion, cultural traditions, and a significant spike in consumer spending. While households prepare for puja rituals and fasting, quick commerce platforms like Zepto, Blinkit, Swiggy Instamart, and Amazon Fresh see a surge in FMCG sales, especially in dairy products, mithai, and puja essentials.

In 2025, the battle for digital shelf space intensified as brands fought for premium homepage banners, category highlights, and sponsored placements. The competitive edge came from understanding which brands captured the most visibility during Janmashtami — not just in terms of SKU availability, but also banner prominence and ranking position.

Actowiz Solutions, an industry leader in Janmashtami quick commerce scraping and festive promotions data extraction, conducted a detailed study to measure brand visibility scores across key categories: dairy brands, mithai makers, and puja essentials. The objective was to uncover which brands dominated digital storefronts during the peak festival period and how their placement impacted Janmashtami FMCG sales trends.

Research Objective

This study set out to answer critical questions for brands, category managers, and marketing teams:

• Which brands dominated homepage banners and top category slots during Janmashtami?

• How did SKU visibility scraping during Janmashtami correlate with sales surges?

• Which platforms offered the highest promotional share of voice for dairy, mithai, and puja essentials?

• How did discount positioning and promotional creatives influence visibility scores?

• What was the impact of festive promotions data extraction on campaign optimization?

Platforms & Data Scope

The analysis covered all major quick commerce platforms in India:

• Zepto – Coverage: Top 20 Indian metros | Scraping Frequency: Hourly | Insights: Banner position, SKU rank, stock status, discount tags
  
  

• Blinkit – Coverage: Tier-1 & Tier-2 cities | Scraping Frequency: Hourly | Insights: Homepage promo placement, category-level visibility
  
  

• Swiggy Instamart – Coverage: Multi-city | Scraping Frequency: Hourly | Insights: Featured SKU rotation, regional promotions
  
  

• Amazon Fresh – Coverage: Pan-India | Scraping Frequency: Daily | Insights: Bestseller ranks, ad banner placement, deal badges
  
  

Data timeframe: 5 days pre-Janmashtami, Janmashtami day, and 2 days post-event.

Methodology – Janmashtami Quick Commerce Scraping

Actowiz Solutions deployed its real-time scraping infrastructure to perform:

• Janmashtami quick commerce scraping for homepage banners, category top listings, and sponsored SKUs.

• Janmashtami brand visibility extraction to assign a Visibility Score based on frequency, banner size, position, and repetition.

• SKU visibility scraping during Janmashtami to measure changes in ranking position throughout the day.

• Quick commerce promotion tracking and scraping to log banner creative changes, offer copy, and product highlights.

• Festive promotions data extraction for discount percentages, offer duration, and bundle details.

Technical approach included:

• DOM parsing for placement hierarchy

• OCR-based creative text extraction for offer details

• Computer Vision brand logo detection in banners

• Geo-specific scraping to capture city-level variations

Visibility Scoring Framework

Actowiz Solutions developed a proprietary Visibility Score Model:

Visibility Score = (Placement Weight × Time in Position × Banner Size Factor) + Repetition Frequency

• Placement Weight: Homepage > Category Top > Mid-Category > Sponsored Listings

• Time in Position: Number of minutes the SKU/banner stayed in its slot

• Banner Size Factor: Full-width banner gets higher weight than tile ads

• Repetition Frequency: How often a brand’s creative was shown in carousel loops

Key Findings – Janmashtami Promotions Analysis

Dairy Brands – Leaders in Homepage Dominance

Top performers: Amul, Mother Dairy, Nestlé

• Amul secured 34% share of homepage banner slots across Zepto and Blinkit during Janmashtami day.

• Mother Dairy led category-level placements in “Puja Essentials” dairy sub-sections.

• Nestlé Everyday was featured heavily on Instamart with bundle offers.

Table:

• Amul – Avg. Visibility Score: 92 | Platforms Dominated: Zepto, Blinkit
  
  

• Mother Dairy – Avg. Visibility Score: 85 | Platforms Dominated: Zepto, Instamart
  
  

• Nestlé Everyday – Avg. Visibility Score: 79 | Platforms Dominated: Instamart, Blinkit

Mithai Makers – Aggressive Festive Push

Top performers: Haldiram’s, Bikaji, Bikanervala

• Haldiram’s used rotating banners on Blinkit and Zepto with combo mithai packs.

• Bikaji gained high SKU rank visibility in sweet categories without deep discounts, relying on brand loyalty.

• Bikanervala targeted Tier-2 cities with puja + mithai combos.

Table:

• Haldiram’s – Avg. Visibility Score: 88 | Best Performing SKU: Soan Papdi Gift Pack
  
  

• Bikaji – Avg. Visibility Score: 76 | Best Performing SKU: Kaju Katli 500g
  
  

• Bikanervala – Avg. Visibility Score: 73 | Best Performing SKU: Mixed Mithai Box

Puja Essentials – High Competition, Regional Variations

Top performers: Patanjali, Organic India, Dabur

• Patanjali secured dominant share of voice in North India’s puja essentials banners.

• Organic India was more prominent in South & West India.

• Dabur used banner scraping insights to adjust product rotation mid-day.

Table :

• Patanjali – Avg. Visibility Score: 90 | Category Share: 41%
  
  

• Organic India – Avg. Visibility Score: 81 | Category Share: 35%
  
  

• Dabur – Avg. Visibility Score: 78 | Category Share: 32%
  
  

Sample Data – Banner Visibility Extraction

• Zepto – Brand: Amul | Category: Dairy | Placement Type: Homepage Banner | Visibility Score: 95 | Duration in Slot: 720 mins | Discount: 10% | Stock Status: In Stock
  
  

• Blinkit – Brand: Haldiram’s | Category: Mithai | Placement Type: Category Top | Visibility Score: 88 | Duration in Slot: 540 mins | Discount: 15% | Stock Status: In Stock
  
  

• Instamart – Brand: Patanjali | Category: Puja Essentials | Placement Type: Homepage Banner | Visibility Score: 90 | Duration in Slot: 600 mins | Discount: 5% | Stock Status: In Stock

Janmashtami FMCG Sales Trends from SKU Visibility Scraping

• Higher Visibility = Higher Sales: SKUs with a Visibility Score above 80 sold 2.3× more units on average.

• Discount Sensitivity: Dairy brands showed modest lift with discounts (5–10%), while mithai saw sharp lifts with 15–20% discounts.

• Geo-Specific Demand: Puja essentials were most in-demand in North India, while mithai demand surged in West India.

Strategic Recommendations

For Brands:

• Invest in premium banner slots during peak festive hours.

• Use dynamic creative rotation to refresh consumer engagement.

• Apply Janmashtami quick commerce insights to fine-tune discount strategies.

For Platforms:

• Leverage SKU visibility scraping during Janmashtami to prioritize trending products in real time.

• Offer category-level sponsorship for high-intent brands.

• Use festive promotions data extraction to inform inventory allocation.

How Actowiz Solutions Delivers This Intelligence

Actowiz Solutions offers:

• Quick commerce promotion tracking and scraping with real-time dashboards.

• Brand visibility extraction using AI-powered creative recognition.

• Multi-platform SKU visibility scraping for category managers.

• Festive promotions data extraction for ROI measurement.

Technical Edge:

• Automated scraping pipelines for all major quick commerce platforms.

• Geo-tagging for city-level campaign performance.

• AI/ML models for visibility scoring and trend forecasting.

Client Testimonial

"Actowiz Solutions gave us complete clarity on where our brand stood during Janmashtami promotions. Their Janmashtami quick commerce scraping and brand visibility extraction helped us see exactly how often our banners appeared compared to competitors, down to the minute and city. With their insights, we shifted creative placements mid-campaign and saw a 28% lift in SKU sales in just 48 hours. The data wasn’t just numbers — it told us where to act, and it paid off."

— Priya Sharma, Senior Category Manager, Leading FMCG Brand

Conclusion

The 2025 Janmashtami season proved that digital visibility is just as critical as discounts. Dairy giants like Amul, mithai makers like Haldiram’s, and puja essentials leaders like Patanjali all leveraged premium placements to drive sales.

With Actowiz Solutions’ Janmashtami quick commerce scraping and brand visibility extraction, FMCG brands gained actionable insights into SKU ranking, banner dominance, and promotional impact — enabling smarter, faster, and more profitable festive marketing decisions.

Learn More >> https://www.actowizsolutions.com/janmashtami-qcommerce-banner-tracking.php

Originally published at https://www.actowizsolutions.com