The way people move within cities is undergoing a paradigm shift. Mobility as a Service (MaaS) integrates multiple transport modes—such as buses, trains, ride-hailing, bike-sharing, and even car rentals—into a single digital platform, offering users a seamless, on-demand, and cost-effective mobility experience. By transforming transportation from ownership to access, MaaS is at the heart of the future of smart cities. According to Stratview Research, the global Mobility as a Service (MaaS) market size was US$ 128.5 billion in 2023 and is likely to grow at a robust CAGR of 25.1% in the long run to reach US$ 750.1 billion in 2032.

The MaaS market is poised for strong growth as urbanization, digitalization, and environmental concerns converge. Consumers are increasingly drawn to flexible, sustainable, and connected mobility solutions, while governments and service providers see MaaS as a way to reduce congestion and emissions.

Market Growth Drivers

• Urban congestion and pollution – Growing city populations demand sustainable and efficient mobility solutions.
• Digital transformation – Widespread smartphone use and app-based ecosystems fuel MaaS adoption.
• Shift in consumer preference – Younger generations prioritize convenience and affordability over car ownership.
• Government initiatives – Smart city projects and policies promoting sustainable transport accelerate market growth.
• Electrification trend – Integration of EV fleets within MaaS services supports carbon neutrality goals.

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Regional Insights

• Europe currently leads the MaaS market, driven by strong public transport networks, high urban density, and favorable government policies.
• North America is catching up, with increasing adoption of ride-hailing, car-sharing, and integrated payment platforms.
• Asia-Pacific is expected to witness the fastest growth, fueled by mega cities, rising smartphone penetration, and government-backed smart mobility programs.

Future Outlook

Stratview Research highlights that MaaS is not just a transportation innovation but a societal shift toward shared, digital, and eco-friendly mobility. With continuous investment in technology, infrastructure, and partnerships, MaaS is set to revolutionize urban mobility, reducing reliance on private vehicles while making transport smarter and greener.

In essence, the MaaS market represents the evolution of transport from fragmented systems to unified, user-centric mobility services.