Designing Multi-Stage Drip Campaigns with Conditional Logic

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2025-09-30 06:29:30 -

Drip campaigns are the backbone of modern lifecycle marketing. Instead of blasting the same message to everyone, you send a timed sequence that educates, nudges, and converts—at the pace each person prefers. Add conditional logic, and those sequences become smarter: every open, click, page view, or purchase can move people down a path that fits their behavior. The result is higher...

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