https://www.88gravity.com/blog/url-structure-best-practices-crafting-seo-friendly-permalinks SEO URL structure plays a key role in improving your site’s visibility and user trust. Clean, keyword-rich URLs help search engines understand your content and rank it better. For example, using /services/seo instead of /index?id=123 improves click-through rates and SEO. At 88gravity, we follow proven practices like keeping URLs short, using hyphens, and avoiding dynamic parameters. A well-structured URL boosts traffic and helps users know what to expect before clicking.