As environmental concerns grow, sustainability has become a major focus in the wet pet food market. Companies are under pressure to reduce their carbon footprint while still meeting the high nutritional standards pet owners expect. From eco-friendly packaging to ethically sourced ingredients, the market is evolving to align with global sustainability goals.

According to CoherentMI, Wet Pet Food Market is estimated to be valued at USD 44.81 bn in 2025 and is expected to reach USD 114.21 bn by 2032, growing at a compound annual growth rate (CAGR) of 14.3% from 2025 to 2032. 

One area of innovation is ingredient sourcing. Some companies are using novel proteins like insect-based meals or plant-based proteins to reduce the environmental impact of traditional meat production. These alternative ingredients also cater to pets with allergies or sensitivities.

Packaging is another focal point. Many Wet Pet Food Market come in cans or plastic trays, which contribute to waste. Companies are now exploring recyclable, compostable, or biodegradable packaging options. Single-serve portions with minimal plastic are becoming more common, especially in premium segments.

‣ Get more insights on : Wet Pet Food Market

‣ Get this Report in Japanese Language: ウェットペットフード市場

‣ Get this Report in Korean Language:  습식 애완동물 사료 시장 분석