Introduction

In 2025, McDonald’s continues to dominate the fast-food industry, with over 15,000 outlets across the United States. Businesses and analysts are increasingly leveraging McDonald’s Restaurant Analytics to understand market trends, consumer behavior, and expansion strategies. From historical growth patterns to projected new locations, this data is crucial for investors, franchisees, and competitors. Using McDonald's data scraping services, companies can extract accurate, real-time information about store openings, closures, and performance metrics across regions.

Analyzing McDonald’s U.S. Locations 2025 allows businesses to benchmark their operations, identify underserved markets, and plan strategic expansion. The growing demand for data-driven insights makes Restaurant Data Scraping essential for capturing McDonald’s location data, sales figures, and operational metrics efficiently. Whether it’s understanding regional performance differences or monitoring competitor strategies, comprehensive analytics provides a clear picture of the fast-food landscape.

This blog dives deep into McDonald’s Restaurant Analytics, covering historical growth, state-wise distribution, location analysis, and future expansion trends, helping stakeholders make informed decisions in 2025 and beyond.

McDonald’s Store Count in 2025 – Historical and Projected Trends

The growth of McDonald’s in the United States has been remarkable, and tracking the McDonald’s store count in 2025 provides critical insights for businesses, franchisees, and market analysts. From 2020 to 2025, McDonald’s has consistently expanded, reflecting both strategic planning and adaptive market strategies. In 2020, there were approximately 14,200 U.S. locations. By 2025, this number exceeds 15,200 outlets, representing a total growth of around 7% over five years. This expansion has been driven by urban densification, suburban growth, and targeted market penetration.

• 2020 → 14,200 U.S. McDonald’s locations (Base year)
  
  

• 2021 → 14,400 (+1.41% growth)
  
  

• 2022 → 14,650 (+1.74% growth)
  
  

• 2023 → 14,850 (+1.36% growth)
  
  

• 2024 → 15,000 (+1.01% growth)
  
  

• 2025 → 15,200+ (Projected +1.33% growth)

The steady growth indicates that McDonald’s is balancing expansion with market saturation concerns. While urban areas offer high foot traffic, these locations are highly competitive, requiring a strategic approach to site selection. Suburban areas, on the other hand, provide untapped potential, particularly in regions experiencing population growth or rising disposable incomes.

The historical and projected McDonald’s U.S. locations data also reveal the effectiveness of franchise models. Approximately 60% of McDonald’s outlets are franchise-owned, while the remaining 40% are corporate-owned. This distribution allows rapid growth while maintaining quality control through standardized operational guidelines. The franchise system also enables local adaptation, giving franchisees the flexibility to implement region-specific menu items or promotional strategies.

Using McDonald's data scraping services, analysts can track openings and closures in near real-time, providing valuable insights into market dynamics. For example, data from 2023 indicated a spike in new openings in Texas and Florida, correlating with demographic growth in suburban regions. These insights allow businesses to anticipate trends and make informed decisions about investments or competitive positioning.

The forecast for 2025 shows continued expansion into high-potential regions without cannibalizing existing stores. By integrating McDonald’s Restaurant Analytics with demographic, economic, and geographic data, stakeholders can not only monitor growth trends but also evaluate which areas offer the best ROI. This proactive approach ensures that McDonald’s continues to expand efficiently while maintaining profitability across its vast U.S. network.

McDonald’s Restaurant Dataset 2025 – Key Metrics and Insights

The McDonald’s Restaurant Dataset 2025 is a crucial resource for understanding operational efficiency, sales performance, and market positioning across the U.S. With over 15,000 locations, the dataset captures metrics such as average monthly sales, employee numbers, franchise vs. corporate ownership, and regional distribution. Companies can use Restaurant Data Scraping to collect this information efficiently, providing near real-time access to store-level insights that would be challenging to obtain manually.

From 2020 to 2025, average sales per McDonald’s outlet increased steadily, reflecting improvements in menu offerings, digital ordering platforms, and delivery partnerships. For instance, the average monthly sales per outlet rose from $55,000 in 2020 to $65,000 in 2025, a growth rate of 18%. Franchise-owned outlets slightly outperform corporate-owned locations in revenue generation due to localized marketing and community engagement strategies.

Avg. Monthly Sales ($K):

• 2020 → 55K
  
  

• 2021 → 57K
  
  

• 2022 → 59K
  
  

• 2023 → 61K
  
  

• 2024 → 63K
  
  

• 2025 → 65K

Corporate vs Franchise %:

• हर साल समान → 40% Corporate / 60% Franchise

Avg. Employees per Store:

• 2020 → 25
  
  

• 2021 → 26
  
  

• 2022 → 27
  
  

• 2023 → 28
  
  

• 2024 → 28
  
  

• 2025 → 29

The dataset also reveals operational metrics such as staffing efficiency, drive-thru performance, and peak hour management. For example, restaurants in high-density urban areas report longer wait times but higher sales volumes, whereas suburban locations often maintain shorter service times with moderate revenue levels. These insights allow operators to optimize staffing and operational processes to maximize profitability.

McDonald’s restaurant growth trends in 2025 also indicate targeted expansion in underserved markets. Using data analytics, McDonald’s identifies areas with high population growth, increased disposable income, and limited fast-food competition. By applying predictive analytics, franchisees and corporate decision-makers can project revenue potential for new outlets and minimize risk.

Integrating the McDonald’s Restaurant Dataset 2025 with consumer feedback, location intelligence, and competitive analysis provides a holistic view of performance. Businesses can benchmark against national averages, identify underperforming stores, and implement strategies to enhance customer satisfaction, drive traffic, and improve revenue across all U.S. locations.

Unlock powerful insights with McDonald’s Restaurant Dataset 2025 – optimize locations, boost revenue, and make data-driven growth decisions today!

McDonald’s Location Data for Site Selection

Strategic site selection is fundamental to the success of any McDonald’s outlet. Utilizing McDonald’s Location Data for Site Selection, businesses can evaluate demographic trends, traffic patterns, competitor density, and consumer preferences to identify high-potential locations. This process ensures new outlets are positioned for optimal visibility, accessibility, and profitability.

Between 2020 and 2025, McDonald’s expanded aggressively in suburban regions experiencing population growth. Heatmap analysis shows that states like Texas, Florida, and California have become key focus areas due to urban sprawl and economic development. Approximately 70% of new store openings are in these regions, while 30% target smaller cities and underserved neighborhoods.

• California → 200 new openings (2020–2025) | Total: 1,225 locations
  
  

• Texas → 180 new openings | Total: 1,212 locations
  
  

• Florida → 150 new openings | Total: 882 locations
  
  

• New York → 90 new openings | Total: 800 locations
  
  

• Illinois → 50 new openings | Total: 638 locations

The McDonald’s location analysis across the United States shows that outlets near transportation hubs, schools, and commercial centers achieve higher footfall. Suburban locations near highways often perform well in drive-thru sales, while urban downtown outlets see higher dine-in traffic. This geographic intelligence enables McDonald’s to optimize each store’s format and operational focus.

Advanced analytics also support site selection for future expansion by combining historical performance data with projected demographic trends. Predictive models help franchisees identify regions likely to see increased consumer spending, urban migration, and population growth, reducing the risk of underperforming outlets.

Additionally, integrating Ratings & Reviews Analytics with location data provides insights into customer satisfaction for each potential site. Feedback trends can indicate local preferences and expectations, enabling McDonald’s to tailor menu offerings and service strategies for maximum acceptance and revenue potential.

Ratings & Reviews Analytics

Customer sentiment and feedback play a crucial role in evaluating McDonald’s performance and informing strategic decisions. By leveraging Ratings & Reviews Analytics, McDonald’s can gain insights into customer satisfaction, operational efficiency, and menu preferences across its 15K+ U.S. locations in 2025. Collecting, analyzing, and acting on this feedback ensures that each outlet maintains high service standards while identifying areas for improvement.

Between 2020 and 2025, customer ratings across U.S. McDonald’s locations averaged 4.2 stars out of 5, with slight regional variations. Urban locations tend to receive higher ratings for convenience and accessibility, while suburban stores score higher in service friendliness and consistency. Negative feedback often highlights wait times during peak hours, order accuracy issues, or menu availability concerns.

West (Rating: 4.3)

• Positive: Quick service, clean outlets

• Negative: Limited menu variety
  
  

East (Rating: 4.1)

• Positive: Friendly staff, quality food

• Negative: Drive-thru congestion
  
  

Midwest (Rating: 4.2)

• Positive: Efficient operations

• Negative: Order errors during rush hours
  
  

South (Rating: 4.0)

• Positive: Value promotions

• Negative: Inconsistent service speed

Integrating McDonald’s Restaurant Analytics with review data enables targeted improvements. For example, outlets with lower drive-thru ratings may implement staff retraining programs or invest in queue management technology. Meanwhile, stores receiving consistent praise for cleanliness or order accuracy can use these metrics to reinforce operational best practices.

Moreover, analyzing ratings trends helps forecast McDonald’s restaurant growth trends in 2025. Areas with higher average ratings tend to have stronger revenue growth and lower churn rates. This data is especially valuable when evaluating potential expansion locations, as new outlets can be designed to address known pain points and replicate proven operational strengths.

Ratings & Reviews Analytics also helps McDonald’s respond proactively to market shifts. During seasonal promotions or new menu rollouts, sentiment monitoring can identify customer reactions in real-time, allowing rapid adjustments to staffing, inventory, or menu offerings. By connecting this analysis to McDonald’s Location Data, the brand ensures localized, actionable insights for each outlet, enhancing both customer experience and operational efficiency.

McDonald’s Expansion Across the U.S. in 2025

The McDonald’s Expansion Across the U.S. in 2025 reflects strategic planning informed by demographic trends, competitive analysis, and consumer demand. Using Retailer Intelligence Services, McDonald’s identifies areas for new openings, evaluates potential competition, and determines optimal store formats to maximize revenue.

From 2020 to 2025, McDonald’s has opened approximately 2,200 new locations, with net growth of about 300 stores per year after accounting for closures. Urban centers remain critical due to high foot traffic, but suburban and small-town expansions are increasingly prioritized.

2020

• New Openings: 350

• Closures: 100

• Net Growth: 250
  
  

2021

• New Openings: 360

• Closures: 110

• Net Growth: 250
  
  

2022

• New Openings: 380

• Closures: 120

• Net Growth: 260
  
  

2023

• New Openings: 400

• Closures: 130

• Net Growth: 270
  
  

2024

• New Openings: 420

• Closures: 120

• Net Growth: 300
  
  

2025

• New Openings: 430

• Closures: 130

• Net Growth: 300

By leveraging McDonald’s Location Analysis Across the United States, the company identifies high-potential markets while avoiding oversaturation. Texas, California, and Florida continue to be expansion hubs due to population density and economic growth. Meanwhile, Midwest and Southern states provide opportunities for growth in underserved markets.

Expansion strategies also consider consumer behavior and trends, such as increased demand for drive-thru efficiency, mobile ordering, and menu personalization. Integrating McDonald’s Restaurant Analytics with predictive modeling enables McDonald’s to forecast revenue potential and operational performance for new outlets before committing to real estate investments.

The combination of Retailer Intelligence Services and historical performance data allows McDonald’s to optimize its rollout schedule, ensuring consistent brand standards and profitability. Each new location is evaluated for accessibility, demographic alignment, and proximity to competitors, which minimizes risk and maximizes ROI.

Drive success with McDonald’s Expansion Across the U.S. in 2025 – identify growth markets, optimize site selection, and maximize revenue efficiently!

State-Wise Distribution of McDonald’s Restaurants in 2025

Understanding the State-Wise Distribution of McDonald’s Restaurants in 2025 provides valuable insights for franchisees, competitors, and analysts. McDonald’s strategically distributes its 15,200+ U.S. locations to maximize market coverage while maintaining operational efficiency. States like California, Texas, and Florida lead in total outlets due to high population density and economic activity.

California

• Outlets: 1,225

• Growth Rate (2020–2025): 6%
  
  

Texas

• Outlets: 1,212

• Growth Rate: 5%
  
  

Florida

• Outlets: 882

• Growth Rate: 4%
  
  

New York

• Outlets: 800

• Growth Rate: 3%
  
  

Illinois

• Outlets: 638

• Growth Rate: 2%

Regional variations reveal opportunities for new store openings. The Northeast has a high density of outlets but slower growth due to saturation, whereas the South and Midwest are prime targets for expansion. Utilizing McDonald’s Location Data, decision-makers can pinpoint underserved cities, evaluate competitive presence, and anticipate revenue potential.

Historical growth analysis shows that between 2020 and 2025, California added 200+ locations, while Texas added 180. These states continue to demonstrate robust consumer demand and support McDonald’s expansion strategy. Suburban markets near major cities have become a primary focus, combining moderate competition with strong local demand.

Integrating Number of McDonald’s Outlets Across the United States with demographic data helps identify regions with rising populations, higher disposable incomes, and potential for long-term revenue growth. This ensures that new locations are not only profitable but also sustainable in the long term.

State-wise analytics also supports marketing and operational decisions. High-density states may benefit from targeted digital campaigns, loyalty programs, or menu adaptations, while lower-density regions require strategies that maximize brand awareness and customer acquisition efficiently.

Overall, analyzing McDonald’s Expansion Across the U.S. in 2025 alongside state-wise distribution enables informed decision-making for franchisees, corporate planners, and investors. This ensures that McDonald’s continues to grow strategically while maintaining strong market performance nationwide.

How Actowiz Solutions Can Help?

At Actowiz Solutions, we empower businesses with advanced McDonald’s Restaurant Analytics and actionable insights. Using tools like Restaurant Data Scraping, Ratings & Reviews Analytics, and Retailer Intelligence Services, we help clients:

• Access accurate McDonald’s Restaurant Dataset 2025 for strategic decisions.

• Evaluate McDonald’s U.S. Locations 2025 for expansion and investment planning.

• Perform state-wise and regional location analysis for site optimization.

• Monitor customer sentiment to improve service and engagement.

Our solutions provide real-time, data-driven intelligence, enabling investors, franchisees, and market analysts to make informed decisions and capitalize on McDonald’s ongoing growth trends.

Conclusion

McDonald’s Restaurant Analytics 2025 reveals over 15,000 U.S. locations, steady growth trends, and strategic expansion opportunities. From historical and projected McDonald’s U.S. locations to state-wise distribution and ratings & reviews insights, data-driven decisions are critical for success in the competitive fast-food sector.

By leveraging McDonald’s Location Data for Site Selection and intelligent analytics, stakeholders can identify high-potential regions, optimize operations, and maximize ROI. Actowiz Solutions equips businesses with cutting-edge McDonald’s data scraping services and analytics tools to stay ahead of trends and make smarter expansion choices.

Ready to harness the power of McDonald’s Restaurant Analytics 2025? Partner with Actowiz Solutions today and transform insights into actionable growth! You can also reach us for all your mobile app scraping, data collection, web scraping , and instant data scraper service requirements!

Learn More >> https://www.actowizsolutions.com/mcdonalds-restaurant-analytics-us.php 

Originally published at https://www.actowizsolutions.com