The Role of Video in Social Media Marketing
Video content has become a key player in social media marketing. From Instagram Reels to YouTube tutorials, video helps brands connect with audiences in more powerful, engaging ways.
Why Video Matters
- Over 8 billion videos are watched on Facebook daily.
- 500+ million hours of YouTube videos are consumed every day.
- TikTok and Instagram Reels have turned short-form videos into viral content machines.
Why? Because videos grab attention, tell stories, and drive action.
Top Benefits of Video Marketing
- Higher Engagement – Videos get more likes, comments, and shares.
- Better Retention – Viewers remember videos more than text.
- More Conversions – 84% of users say videos convinced them to buy.
- Boosted SEO – Google favors sites with video content.
- Trust & Authenticity – Behind-the-scenes and testimonial videos build credibility.
FOR MORE INFORMATION, READ - https://www.goldenbeaconmedia.com/blog/the-role-of-video-in-social-media-marketing
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