Introduction

The Middle East and Africa Espresso Coffee Market has witnessed remarkable evolution in recent years, supported by changing consumer lifestyles, rising café culture, and increasing demand for premium coffee experiences. Espresso coffee, once limited to niche consumers, has now become a mainstream beverage choice across major cities in the region. The growing preference for high-quality coffee, the influence of Western culture, and the expansion of international coffee chains have significantly shaped market dynamics. Furthermore, young consumers and urban professionals are driving growth through higher spending on specialty beverages and café experiences. The market encompasses various forms such as coffee pods, capsules, beans, and instant espresso blends, appealing to both at-home and on-the-go consumption. This article explores the Middle East and Africa Espresso Coffee Market, covering market size, growth trends, key drivers, segmentation, regional performance, competition, and future outlook.

Market Overview

The Middle East and Africa Espresso Coffee Market was valued at approximately USD 3.1 billion in 2024 and is projected to reach around USD 5.8 billion by 2031, growing at a CAGR of 8.9% during the forecast period (2024–2031). The steady growth is attributed to the increasing presence of coffee chains such as Starbucks, Costa Coffee, and Tim Hortons, as well as the expansion of local specialty coffee brands in major cities like Dubai, Riyadh, and Johannesburg. The rapid urbanization across Gulf Cooperation Council (GCC) countries and rising disposable incomes have contributed to higher consumption of espresso-based beverages. In addition, the growing number of expatriates in the Middle East has brought in a strong café culture that continues to expand across the region. Africa, particularly South Africa and Kenya, is also emerging as an important market due to its growing middle-class population and coffee production base.

Home consumption of espresso coffee has surged as consumers invest in coffee machines and capsules, especially during and after the pandemic. Technological innovations in espresso machines and growing e-commerce channels for coffee products are further enhancing accessibility. However, price volatility in coffee beans and limited awareness in rural areas remain key challenges for broader market penetration. Despite this, premiumization trends and growing consumer knowledge about coffee origin and roasting styles are fueling strong long-term potential.

Market Drivers and Opportunities

The growth of the Middle East and Africa Espresso Coffee Market is being driven by several interlinked factors. One of the primary growth drivers is the rising café culture among millennials and Gen Z consumers, who view coffee drinking as both a social and lifestyle activity. The expansion of specialty coffee shops that focus on origin-based and artisanal brews has elevated consumer appreciation for espresso beverages. Moreover, growing tourism across major Middle Eastern destinations such as the UAE and Saudi Arabia is increasing demand for premium coffee experiences in hotels, airports, and restaurants.

The region’s economic diversification initiatives, particularly in the Gulf, are creating a favorable environment for food and beverage investments. Countries like the UAE and Saudi Arabia are witnessing a surge in franchise coffee operations and local brand expansions. Technological progress in espresso machines, including smart coffee makers and automated brewing systems, is improving convenience for home users and businesses alike. The rise of ready-to-drink (RTD) coffee products is another opportunity, catering to the fast-paced urban lifestyle.

Additionally, Africa presents a unique opportunity as both a producer and consumer region. Coffee-producing countries like Ethiopia, Kenya, and Uganda are focusing on domestic value addition by promoting local coffee brands and café chains. Strategic collaborations between roasters, distributors, and global brands are strengthening the supply chain and enhancing product quality across the region.

Market Segmentation Analysis

The Middle East and Africa Espresso Coffee Market can be segmented by product type, distribution channel, and end-user. By product type, the market includes coffee beans, coffee pods and capsules, and instant espresso coffee. Among these, coffee pods and capsules account for the largest share, driven by convenience, product consistency, and the growing trend of home brewing. The segment is expected to grow at the fastest rate during the forecast period. Coffee beans remain popular in premium cafés and among enthusiasts who prefer fresh grinding and brewing. Instant espresso coffee caters to mass consumers due to its affordability and long shelf life.

Based on distribution channel, the market is divided into on-trade and off-trade segments. The on-trade segment, which includes cafés, restaurants, and hotels, dominates due to the rise in specialty coffee outlets. However, the off-trade segment, comprising supermarkets, online stores, and retail outlets, is expanding rapidly due to increased at-home consumption and online shopping convenience.

By end-user, the market is classified into commercial and residential sectors. The commercial sector holds a major share, supported by café expansion and institutional demand. The residential sector, however, is witnessing strong growth as espresso machines become more affordable and available.

Regional Insights

Regionally, the Middle East leads the Espresso Coffee Market in terms of revenue, with the United Arab Emirates, Saudi Arabia, and Qatar being the key markets. The UAE, particularly Dubai, has established itself as a global coffee hub with numerous international coffee events and an active specialty coffee community. Saudi Arabia has been witnessing exponential growth in coffee consumption due to cultural modernization and increased tourism, which has led to a surge in café openings across major cities. Government-backed initiatives like Saudi Vision 2030 are encouraging local coffee farming and promoting national brands.

In Africa, South Africa, Kenya, and Ethiopia are among the most significant contributors. South Africa’s developed retail infrastructure supports wide product availability across online and offline channels. Kenya and Ethiopia, known for their high-quality Arabica beans, are promoting domestic consumption through national branding campaigns and local café franchises. The North African region, particularly Egypt and Morocco, is also witnessing rising espresso consumption, supported by urban lifestyle changes and increasing exposure to international coffee trends.

As cross-border trade and e-commerce expand, the integration of African coffee producers into the Middle Eastern distribution network will further accelerate regional growth. Investments in local roasting facilities and sustainable sourcing practices are expected to strengthen the long-term supply chain.

Competitive Landscape

The Middle East and Africa Espresso Coffee Market is moderately fragmented, with a mix of international corporations and regional players competing for market share. Major players include Nestlé S.A., Starbucks Corporation, JAB Holding Company, Luigi Lavazza S.p.A., Strauss Group Ltd., and The Coca-Cola Company. Nestlé, through its Nespresso and Dolce Gusto brands, dominates the coffee capsule segment, leveraging its strong brand recognition and extensive distribution network. Starbucks and Costa Coffee continue to expand their physical footprint across the Middle East with strategic partnerships and localized menu offerings.

Regional brands such as Coffee Planet, Raw Coffee Company, and Brew92 are gaining popularity for their focus on specialty coffee and sustainable sourcing. African coffee companies like Java House (Kenya) and Vida e Caffè (South Africa) are also expanding regionally. The rise of local roasters and artisanal coffee houses in countries such as Saudi Arabia and the UAE has added diversity and authenticity to the market. E-commerce platforms and subscription-based coffee delivery services are playing a crucial role in product accessibility, especially in post-pandemic market recovery.

Innovation in espresso equipment and the introduction of eco-friendly packaging solutions are further shaping competition. Brands are focusing on digital marketing, direct consumer engagement, and collaborations with hospitality chains to enhance visibility and brand loyalty.

Future Outlook

The future of the Middle East and Africa Espresso Coffee Market looks highly promising, characterized by continued expansion of premium coffee culture and rising investment in sustainable sourcing and processing. The market’s growth trajectory will be supported by the increasing number of coffee-savvy consumers seeking authentic and traceable espresso experiences. Technological advancements in brewing equipment, along with the growth of coffee education and training programs, are likely to enhance product quality across the supply chain.

Countries such as Saudi Arabia, the UAE, and South Africa will continue to lead regional growth due to their strong retail infrastructure and affluent consumer base. Africa’s role as both a producer and a consumer will gain strategic importance, particularly as governments promote local processing to increase value capture within the continent. Digitalization, particularly in e-commerce and mobile ordering platforms, will further accelerate consumption trends. By 2031, the region is expected to emerge as one of the fastest-growing espresso coffee markets globally, underpinned by innovation, culture, and sustainability.

Frequently Asked Questions (FAQs)

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Get strategic knowledge, trends, and forecasts with our Middle East and Africa Espresso Coffee Market report. Full report available for download: Middle East and Africa Espresso Coffee Market

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