Mastering Tiered Pricing Strategies in Odoo 18 E-Commerce for Smarter Sales

In today’s global e-commerce environment, businesses must adapt to serve customers across diverse regions, currencies, and purchasing habits. Managing multiple pricing structures manually can be both time-consuming and prone to error. Fortunately, Odoo 18 E-Commerce simplifies this challenge with its powerful Pricelist feature. With the help of a trusted Odoo Partner, you can automate currency conversions, configure discounts, and implement tiered pricing — ensuring that customers always see the right price for their market.

This comprehensive guide walks you through setting up tiered pricing for your online store in Odoo 18, allowing you to enhance customer satisfaction and boost profitability effortlessly.

What is Tiered Pricing in Odoo 18?

Tiered pricing allows businesses to offer different prices based on certain conditions, such as country, customer group, order quantity, or promotional period. It’s a strategy that rewards bulk purchases, encourages loyalty, and aligns product pricing with regional market dynamics.

In Odoo 18, this is achieved using the Pricelist feature, which automatically applies relevant pricing rules to each transaction, whether the customer is buying from India, Europe, or the United States.

Why Use Pricelists in Odoo 18 E-Commerce?

Odoo’s pricelist system is a flexible tool for implementing complex pricing strategies. Here are a few benefits:

1. Automated Currency Conversion:
   Prices automatically adjust based on the customer’s country and currency. This eliminates confusion, enhances trust, and improves conversion rates.

2. Localized Pricing:
   Customers see prices in their local currencies, improving user experience and reducing cart abandonment.

3. Custom Promotions and Discounts:
   Create and manage time-bound offers or discount campaigns, such as seasonal sales or special customer promotions.

4. Scalable Management:
   Multiple pricelists can be created and applied automatically, ideal for multi-region e-commerce operations.

5. Seamless Integration with Website:
   Pricelists integrate directly with the Odoo website module, so the pricing logic flows smoothly into your online store.

Step-by-Step Guide: Setting Up Tiered Pricing in Odoo 18 E-Commerce

Step 1: Enable Pricelists in Settings

Navigate to:
Website → Configuration → Settings

Under the Shop Products section, ensure the Pricelists option is activated.
This enables pricelist management for your website, allowing you to define rules for pricing, discounts, and regional adjustments.

Step 2: Access the Pricelist Menu

After enabling, go to:
Website → eCommerce → Pricelists

Here, you can view existing pricelists or create new ones. Each pricelist includes details such as Name, Country Group, Currency, Website, and Company.

Step 3: Create a Country Group

To apply region-specific pricing, you must first define a country group.

Go to the Contacts module and select Country Groups → Create.
Give your group a name (e.g., “Indian Customers”) and add relevant countries. Then, save your configuration.

Step 4: Create a New Pricelist

Now that your country group is ready, create a new pricelist under the Website → eCommerce → Pricelists menu.

Example configuration:

• Pricelist Name: Indian Pricelist

• Currency: INR

• Country Group: Indian

• Selectable: Disabled (optional)

By linking this pricelist to the “Indian” country group, Odoo will automatically show prices in Indian Rupees for customers from that region.

Step 5: Configure Discount Policy and Display

You can choose between two discount policies:

• Discount included in price: Displays the discounted price directly.

• Show public price & discount: Shows both the original and discounted prices.

This choice influences how discounts appear on the product page and checkout screen.

Step 6: Enable Currency and Pricelist Selection for Customers

If you want customers to manually select a pricelist on the website, enable the Selectable option.
This allows a dropdown menu to appear on the e-commerce site, giving users the ability to switch between available pricelists — a great feature for international buyers.

Step 7: Test Automatic Currency Conversion

When a customer signs up on your website and selects their country (e.g., India), Odoo automatically assigns the corresponding pricelist and displays product prices in INR.

This automation ensures accurate, localized pricing and eliminates the need for manual conversions.

Creating Promotional Tiered Pricing

One of the most powerful applications of pricelists is running promotional campaigns like discounts or limited-time offers.

Example: Creating a Seasonal Discount

1. Go to Website → eCommerce → Pricelists → New.

2. Name the pricelist (e.g., “Christmas Sale”).

3. Under the Rules tab, set the condition:

   • Apply On: All Products

   • Discount: 50%

   • Validity: August 1st – December 31st

4. Under the E-commerce tab, add a promotional code — e.g., CHRISTMAS_SALE_50.

Once saved, customers can apply this promo code during checkout to automatically activate the discount.

How Customers Use the Promo Code

During checkout, customers can enter the promo code in the “I have a promo code” field.
When applied, Odoo recalculates the total order amount based on the pricelist discount.
For instance, if an item costs $750 and the discount is 50%, the new total becomes $375 — instantly visible to the buyer.

Benefits of Using Tiered Pricing in Odoo 18

1. Enhanced Customer Experience:
   Local currency pricing and automatic discounts improve trust and user satisfaction.

2. Operational Efficiency:
   Automation minimizes manual effort, saving time for finance and sales teams.

3. Strategic Flexibility:
   Easily modify or create pricelists for promotions, regions, or customer segments.

4. Increased Conversions:
   Personalized pricing and region-specific offers lead to higher conversion rates.

5. Seamless Multi-Website Integration:
   If your company manages multiple e-commerce websites, each can have its own pricelist rules while remaining under the same Odoo database.

Tips from an Expert Odoo Partner

Partnering with an experienced Odoo Partner can greatly simplify implementation. They can:

• Customize pricelist logic based on your business model.

• Integrate pricelists with your CRM, sales, and accounting modules.

• Configure multi-currency setups.

• Provide ongoing support and training for your team.

By leveraging an Odoo Partner’s expertise, businesses ensure accuracy, scalability, and performance across their e-commerce ecosystem.

Conclusion

Tiered pricing in Odoo 18 E-Commerce empowers businesses to deliver personalized, region-specific, and promotional pricing seamlessly. Whether it’s automatic currency conversion or strategic discounts, pricelists help optimize customer experience and maximize revenue.

With the guidance of a professional Odoo Partner, you can take your pricing strategy to the next level — building trust, boosting conversions, and ensuring your e-commerce business thrives in the global market.

Booking an implementation consultant today.