According to a new report from Intel Market Research, global lingerie market was valued at USD 26,120 million in 2025 and is projected to reach USD 50,010 million by 2032, growing at a robust CAGR of 10.0% during the forecast period (2025–2032). This growth is propelled by increasing disposable incomes, the rising influence of social media on fashion trends, and the unprecedented expansion of e-commerce platforms.

What is Lingerie?

Lingerie refers to fashionable and typically alluring undergarments. It includes undergarments using flexible, stretchy, sheer, or decorative materials like Lycra, nylon (nylon tricot), polyester, satin, lace, silk, and sheer fabrics. Certain cotton or synthetic undergarments are also categorized as lingerie.

This report provides a deep insight into the global Lingerie market covering all its essential aspects—from a macro overview of the market to micro details such as market size, competitive landscape, development trends, niche markets, key drivers and challenges, SWOT analysis, and value chain analysis.

The analysis helps the reader understand competition within the industry and strategies for enhancing profitability. Furthermore, it provides a framework for evaluating and accessing the position of a business organization. The report also focuses on the competitive landscape of the Global Lingerie Market, introducing market share, performance, product positioning, and operational insights of major players. This helps industry professionals identify key competitors and understand the competition pattern.

In short, this report is a must-read for industry players, investors, researchers, consultants, business strategists, and all those planning to foray into the Lingerie market.

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Key Market Drivers

1. Rising Disposable Income and E-commerce Penetration
Increased disposable income, particularly in emerging economies, is enabling greater expenditure on premium and fashionable lingerie. The proliferation of e-commerce platforms has made a wider variety of products accessible, with online sales of lingerie growing by over 15% annually as consumers value convenience and discreet shopping.

2. Shift Towards Comfort and Body Positivity
The post-pandemic era has accelerated the demand for comfortable lingerie, such as bralettes and wireless styles. This is strongly aligned with the global body positivity movement, which encourages inclusivity in sizing and marketing, driving sales across diverse consumer segments.

➤ The global lingerie market is projected to exceed USD 90 billion by 2028, fueled by these evolving consumer preferences.

Product innovation in fabrics, including sustainable materials and smart textiles with health-monitoring capabilities, is also a significant driver attracting tech-savvy and environmentally conscious consumers.

Market Challenges

• Intense Competition and Price Sensitivity – The market is highly fragmented with numerous established brands and fast-fashion entrants, leading to intense price competition. This pressures profit margins and necessitates continuous investment in marketing and product differentiation to maintain market share.

Other Challenges

Supply Chain and Sizing Inconsistencies
Managing global supply chains for delicate fabrics and ensuring consistent sizing across different regions remains a significant operational hurdle, often leading to high return rates in online sales.

Counterfeiting and Brand Protection
The prevalence of counterfeit products, especially sold through unauthorized online channels, damages brand reputation and results in substantial revenue loss for legitimate companies.

Emerging Opportunities

The global retail landscape is becoming increasingly favorable for lingerie market development and commercialization. Growing consumer advocacy, supportive market frameworks, and strategic industry collaborations are accelerating market expansion, especially in Asia-Pacific, Latin America, and the Middle East & Africa. Key growth enablers include:

• Expansion into Niche Segments
• Sustainability as a Key Differentiator
• Technological Integration

Collectively, these factors are expected to enhance accessibility, stimulate innovation, and drive the lingerie market’s penetration across new geographies and indications.

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Regional Market Insights

• Asia: Asia is the largest market, accounting for a share of over 50%, followed by Europe and the USA, each with a share of over 15%.

Market Segmentation

By Application

• Everyday Wear
• Fashion & Occasion Wear
• Performance & Athletic
• Medical & Post-Surgical

By End User

• Women
• Men

By Distribution Channel

• Specialty Stores
• Online Sales
• Supermarkets & Hypermarkets
• Shopping Centers/Department Stores

By Region

• North America
• Europe
• Asia-Pacific
• Latin America
• Middle East & Africa

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Competitive Landscape

The global lingerie market is competitive, with the top five manufacturers collectively holding a share of over 35%. Key players include industry leaders such as Hanesbrands Inc., L Brands, Fruit of the Loom, Triumph International, and Nike. The market structure is further defined by intense competition based on brand image, product innovation especially in technical fabrics and comfort and extensive retail presence across shopping centers, specialty stores, and the rapidly growing online sales channel.

The report provides in-depth competitive profiling of key players, including:

• L Brands (Victoria's Secret, PINK)
• Hanesbrands Inc.
• Fruit of the Loom, Inc.
• Triumph International
• Nike, Inc.
• Adidas AG
• Wacoal Holdings Corp.

Report Deliverables

• Global and regional market forecasts from 2025 to 2032
• Strategic insights into pipeline developments, product innovations, and market trends.

Get Full Report: https://www.intelmarketresearch.com/lingerie-market-15725

Download Sample Report: https://www.intelmarketresearch.com/download-free-sample/15725/lingerie-market

About Intel Market Research

Intel Market Research is a leading provider of strategic intelligence, offering actionable insights in retail fashion, apparel marketing, and consumer goods infrastructure. Our research capabilities include:

• Real-time competitive benchmarking
• Global market trend monitoring
• Country-specific retail and pricing analysis
• Over 500+ consumer goods reports annually

Trusted by Fortune 500 companies, our insights empower decision-makers to drive innovation with confidence.

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