IMARC Group has recently released a new research study titled “Mexico Weight Management Market Size, Share, Trends and Forecast by Diet, Service, Equipment, and Region, 2025-2033”, offers a detailed analysis of the market drivers, segmentation, growth opportunities, trends and competitive landscape to understand the current and future market scenarios.

Market Overview

The Mexico weight management market reached USD 6.75 Billion in 2024 and is expected to grow to USD 11.87 Billion by 2033, with a CAGR of 5.80% during the forecast period of 2025-2033. Key factors driving this growth include rising obesity rates, increasing awareness about lifestyle diseases, and growing health consciousness among younger demographics. Additionally, expanded access to weight-loss medications such as Mounjaro and the influence of fitness apps and social media promote personalized fitness and nutrition approaches.

Study Assumption Years

●     Base Year: 2024

●     Historical Year/Period: 2019-2024

●     Forecast Year/Period: 2025-2033

Mexico Weight Management Market Key Takeaways

●     Market Size in 2024: USD 6.75 Billion

●     CAGR (2025-2033): 5.80%

●     Forecast Period: 2025-2033

●     Mexico is the second most obese country among OECD member economies, with 32.4% of its population aged over 15 classified as obese.

●     The rise in obesity is driven by unhealthy eating habits, low physical activity, and preference for calorie-rich foods.

●     Government initiatives target lifestyle diseases like type 2 diabetes and cardiovascular conditions linked to obesity.

●     Millennials and Gen Z's adoption of wellness culture is creating demand for fitness apps, wearable tech, organic meals, and boutique gyms.

●     Rising digital wellness trends and social media influence are catalyzing personalized fitness and nutrition approaches.

Sample Request Link: https://www.imarcgroup.com/mexico-weight-management-market/requestsample

Market Growth Factors

1. Rising Prevalence of Obesity and Lifestyle-Related Health Disorders

Mexico's weight management market is primarily driven by the soaring prevalence of obesity and associated health conditions. According to the OECD, Mexico ranks as the second most obese country among its 35 member economies, with 32.4% of the population over the age of 15 classified as obese, second only to the United States at 38.2%. This rise in obesity stems from unhealthy diets, low physical activity levels, and cultural food preferences for calorie-dense meals. Urbanization has intensified these trends by increasing fast-food consumption and reducing home-cooked meals. Consequently, lifestyle diseases like type 2 diabetes, cardiovascular disease, and metabolic syndrome have become widespread. Mexico also holds the second highest global diabetes rate, directly linked to obesity, which is increasing strain on healthcare systems and prompting government programs promoting healthier diets and physical fitness.

2. Expansion of Health and Wellness Culture Among Younger Generations

Millennials and Gen Z in Mexico are driving market growth through their proactive adoption of health and wellness lifestyles. Unlike earlier generations, these demographics focus on comprehensive well-being, including mental health, physical fitness, and healthy habits. Influenced by global health trends, social media influencers, and exercise communities, younger Mexicans champion body positivity, vegan nutrition, fasting, and exercise. This shift has created demand for personalized wellness solutions such as fitness applications, wearable technology, organic meal delivery services, and boutique gyms. The younger market segment also favors functional foods and beverages with health benefits beyond basic nutrition, including detox teas, superfood blends, and probiotics. The accessibility of wellness products and information through online platforms and blogs continues to expand the market diversity and digital integration.

3. Market Drivers from Medication Access and Digital Wellness Trends

Access to advanced weight-loss medications and the rise of digital wellness trends are crucial drivers fostering the weight management market growth in Mexico. Drugs like Mounjaro and Liraglutide (gSaxenda) are becoming more available, with companies such as Eli Lilly announcing planned launches in Mexico, and partnerships like Biocon’s agreement with Mexico-based Medix for commercialization. These initiatives could significantly enhance treatment options and healthcare infrastructure, encouraging market expansion. Simultaneously, fitness apps and social media platforms promote personalized fitness and nutrition regimens, fostering greater health consciousness. This digital influence engages younger demographics in proactive, customized weight management practices, further stimulating market adoption and innovation.

Market Segmentation

Diet Insights:

●     Functional Beverages: Drinks that provide specific health benefits beyond basic nutrition, catering to weight management needs.

●     Functional Food: Foods fortified or designed to offer health benefits aiding weight regulation and overall wellness.

●     Dietary Supplements: Products containing nutrients or bioactive ingredients to support weight management and metabolic health.

Service Insights:

●     Health Clubs: Facilities offering fitness and wellness services to support weight control and healthy lifestyle.

●     Consultation Services: Professional guidance and counseling on weight loss strategies and health management.

●     Online Weight Loss Services: Digital platforms providing virtual coaching, programs, and resources for weight management.

Equipment Insights:

●     Fitness Equipment:

●     Cardiovascular Training Equipment: Devices designed to improve heart and lung health through aerobic exercise.

●     Strength Training Equipment: Tools and machines aimed at muscle building and strength enhancement.

●     Others: Additional fitness apparatuses supporting diverse exercise routines.

●     Surgical Equipment:

●     Minimally Invasive/Bariatric Equipment: Medical devices used in less invasive weight-loss surgical procedures.

●     Non-Invasive Surgical Equipment: Devices employed in weight management treatments that do not require surgery.

Speak to An Analyst: https://www.imarcgroup.com/request?type=report&id=35287&flag=C

Regional Insights

The report identifies Northern Mexico, Central Mexico, Southern Mexico, and others as key regional markets. However, specific regional statistics such as market shares or CAGR are not provided in the source. The regional segmentation allows for a focused analysis of market dynamics across these geographic areas.

Recent Developments & News

In March 2025, Eli Lilly announced the planned launch of its diabetes and weight loss drug, Mounjaro, in Mexico along with India, Brazil, and China targeting about 900 million potential patients. This move is expected to boost the weight management market by improving access to advanced treatments and enhancing healthcare infrastructure. In May 2024, Biocon entered a semi-exclusive agreement with Mexico-based Medix to distribute and commercialize Liraglutide (gSaxenda), aimed at providing affordable obesity treatment in Mexico. Biocon will manage regulatory approvals and manufacturing, while Medix will handle commercialization locally.

About Us

IMARC Group is a global management consulting firm that helps the world’s most ambitious changemakers to create a lasting impact. The company provide a comprehensive suite of market entry and expansion services. IMARC offerings include thorough market assessment, feasibility studies, company incorporation assistance, factory setup support, regulatory approvals and licensing navigation, branding, marketing and sales strategies, competitive landscape and benchmarking analyses, pricing and cost research, and procurement research.

Contact Us

IMARC Group,

134 N 4th St. Brooklyn, NY 11249, USA,

Email: sales@imarcgroup.com,

Tel No: (D) +91 120 433 0800,

United States: +1-201971-6302