MARKET INSIGHTS

The global WiFi Power Strip Market size was valued at US$ 1.47 billion in 2024 and is projected to reach US$ 2.39 billion by 2032, at a CAGR of 7.1% during the forecast period 2025-2032. The U.S. market accounted for  35% of global revenue in 2024, while China’s market is expected to grow at a faster pace with a projected CAGR of 12.3% through 2032.

WiFi power strips are smart electrical devices that combine multiple outlets with wireless connectivity for remote power management. These IoT-enabled products typically feature energy monitoring, scheduling capabilities, and integration with voice assistants or mobile apps. The technology enables users to control connected appliances through smartphone applications or voice commands via platforms like Amazon Alexa and Google Assistant.

Market growth is driven by increasing smart home adoption, with penetration rates exceeding 30% in North America as of 2024. While residential applications dominate demand, commercial adoption in offices is accelerating due to energy efficiency requirements. However, security concerns regarding IoT devices remain a challenge for some consumers. Key manufacturers including TP-Link’s Kasa Smart and Schneider Electric’s APC are expanding their portfolios with advanced features like surge protection and real-time energy tracking to differentiate their offerings in this competitive space.

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Key Industry Players

Innovation and Market Expansion Define the WiFi Power Strip Industry

The global WiFi power strip market presents a dynamic competitive landscape, blending established electronics brands with agile smart home innovators. According to recent market analyses, TP-Link’s Kasa Smart and APC by Schneider Electric currently lead the segment, collectively holding over 28% of the 2024 market share. Their dominance stems from robust IoT integration capabilities and trusted brand recognition in both consumer and commercial markets.

Emerging challengers like Wyze and WizeBot are gaining traction through competitive pricing strategies and AI-powered energy management features. The latter introduced real-time power consumption analytics in their 2023 product refresh, driving a 17% sales increase in North American markets. These innovations prove crucial as the market shifts toward data-driven energy solutions.

Strategic partnerships are reshaping the competitive terrain. BN-LINK recently collaborated with Amazon Alexa and Google Home development teams to enhance voice control compatibility, while EDIMAX Technology expanded its B2B distribution network through alliances with office solution providers. Such moves reflect the industry’s dual focus on technological enhancement and market penetration.

The competitive intensity will likely increase as traditional power strip manufacturers like Hongshi Electrical enter the smart segment. With lower production costs and established retail channels, these companies are poised to challenge premium brands, particularly in price-sensitive Asian markets where WiFi power strip adoption is projected to grow at 12.4% CAGR through 2032.

List of Key WiFi Power Strip Manufacturers

• Kasa Smart (TP-Link) (U.S.)
• APC by Schneider Electric (France)
• Wyze Labs (U.S.)
• WizeBot (U.S.)
• GHome Smart (China)
• Jinvoo Smart (China)
• BN-LINK (U.S.)
• Feit Electric (U.S.)
• EDIMAX Technology (Taiwan)
• Hongshi Electrical (China)

Segment Analysis:

By Type

App Remote Segment Leads Due to High Demand for Smart Home Automation Solutions

The market is segmented based on type into:

• App Remote
• Voice Control
• Others

By Application

Home Segment Dominates with Growing IoT Adoption in Residential Spaces

The market is segmented based on application into:

• Home
• Office

By Connectivity

WiFi-Enabled Power Strips Gain Traction for Seamless Smart Device Integration

The market is segmented based on connectivity into:

• WiFi
• Bluetooth
• Hybrid (WiFi + Bluetooth)

By Distribution Channel

E-Commerce Platforms Show Rapid Growth Due to Convenience and Competitive Pricing

The market is segmented based on distribution channel into:

• Online Retail
• Offline Retail
• Direct Sales

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