MARKET INSIGHTS

The global Graphics Add-in Board (AIB) Market size was valued at US$ 47,300 million in 2024 and is projected to reach US$ 89,600 million by 2032, at a CAGR of 9.67% during the forecast period 2025-2032.

Graphics Add-in Boards are dedicated hardware components that enhance visual processing capabilities in computing devices. These boards contain GPUs (Graphics Processing Units) that accelerate image rendering for applications ranging from gaming to professional visualization. AIBs come in two primary configurations: discrete (standalone units with dedicated memory) and integrated (embedded solutions sharing system resources).

The market growth is driven by several factors including increasing demand for high-performance gaming, expansion of AI and machine learning applications, and growing adoption in data centers. While the discrete segment dominates with 78% market share in 2024, integrated solutions are gaining traction in mobile devices. Key players like Nvidia Corporation and Advanced Micro Devices Inc. continue to innovate, with recent launches such as Nvidia’s RTX 40 series pushing performance boundaries. However, supply chain constraints and fluctuating component costs remain challenges for manufacturers.

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Key Industry Players

Market Leaders Accelerate Innovation to Capture Evolving Demand

The global Graphics Add-in Board (AIB) market exhibits a semi-consolidated structure dominated by tech giants and specialized manufacturers. Nvidia Corporation leads the industry with a revenue share exceeding 80% in the discrete GPU segment as of 2024, owing to its cutting-edge RTX 40-series GPUs and dominant position in AI-powered graphics solutions. The company’s continuous R&D investments and strategic partnerships with OEMs solidify its market leadership.

Advanced Micro Devices Inc. (AMD) follows closely with its Radeon RX 7000 series, capturing approximately 19% market share through aggressive pricing strategies and energy-efficient designs. Recent advancements in chiplet technology and FSR upscaling have enabled AMD to challenge Nvidia’s dominance, particularly in the mid-range GPU segment.

While Intel Corporation entered the dedicated GPU market more recently with its Arc series, the company’s strong foothold in integrated graphics and strategic pricing have allowed it to carve out a niche. Other players including ASUS, Gigabyte, and MSI collectively account for significant aftermarket share through branded AIB offerings featuring custom cooling solutions and factory overclocking.

List of Key Graphics Add-in Board Manufacturers

• Nvidia Corporation (U.S.)
• Advanced Micro Devices Inc. (U.S.)
• Intel Corporation (U.S.)
• AsusTek Computer Inc. (Taiwan)
• Gigabyte Technology Co. Ltd. (Taiwan)
• EVGA Corporation (U.S.)
• Micro-Star International Co. (Taiwan)
• Sapphire Technology (Hong Kong)
• ZOTAC (PC Partner Limited) (Hong Kong)

The competitive landscape continues evolving with emerging technologies like AI-powered rendering and ray tracing accelerating product refresh cycles. While Nvidia maintains technological leadership through its CUDA ecosystem, competitors are leveraging open standards and alternative architectures to diversify the market. The growing demand for both high-end gaming GPUs and workstation-class solutions ensures dynamic competition across price segments.

Segment Analysis:

By Type

Discrete Segment Dominates Due to High Performance Demand in Gaming and Professional Applications

The market is segmented based on type into:

• Discrete
• Integrated

By Application

Desktop Segment Leads Owing to Persistent Demand for High-End Graphics in PC Gaming

The market is segmented based on application into:

• Desktops
• Notebooks and Tablets
• Workstations
• Others

By End User

Gaming Segment Maintains Strong Position Due to Rising Esports and VR Adoption

The market is segmented based on end user into:

• Gaming
• Professional Visualization
• Data Centers
• Others

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