WordPress has become one of the most significant and valuable assets for the entire eCommerce industry. The reason behind this popularity is straightforward: WordPress eCommerce enables easy and affordable website building and management with minimal hassle.  

This is the reason why WordPress powers around 43.4% of all websites and around 62.7% content management systems (CMS). Therefore, according to the maths, WordPress powers close to 810 million users. 

However, it began as a simple blogging platform in 2003, which has grown into a versatile tool.  

Why Choose WordPress eCommerce? 

As we have stated, WordPress is one of the most sought-after website builders for Indian eCommerce.  In this section, we will examine some of the reasons that have propelled WordPress eCommerce to new heights. Here we go! 

#1 Easy To Use 

One of the biggest advantages of using WordPress eCommerce is the platform's feature-rich approach. One such feature is the module's accessibility and ease of use. The platform truly understands the importance of an easy-to-use interface.  

WordPress boasts one of the most user-friendly interfaces among all the eCommerce builders. The devs have ensured that the application can cater to a wider range of audiences.  

Another important USP of WordPress commerce is the enhanced customizability. In other words, WordPress enables users to customize various elements, including website layout, color schemes, fonts, and other design elements. Therefore, allowing people to have more control over the website.  

#2 Cost-Effectiveness 

One of the key advantages of the platform is its cost-effectiveness. WordPress is primarily an open-source platform. By 'open source,' we mean that anyone can use the platform to create their e-commerce websites without incurring any costs.  

Although the website is free, it may charge for special features and components. However, the fee charged is quite affordable. Then again, WordPress does boast a corpus of 12,000 free themes.  

Hence, a startup can get started with free themes. Therefore, WordPress is a cost-effective option for building websites.  

#3 Scalability & Flexibility 

Scalability is one of the most important requirements for businesses. A business needs to understand the importance of scalability to remain relevant in the future. Scalability is the ability for a company to handle bigger projects without increasing the workforce or compromising quality. 

Thankfully, WordPress offers that scalability to its users. WordPress commerce ensures that the website can handle higher loads without collapsing under pressure. This is much more difficult than it sounds. Therefore, most platforms only give out a scalable solution if you pay. 

Meanwhile, WordPress gives out that feature for free. Therefore, it makes it a good choice for scalable solutions.  

#4 SEO-Friendly Features 

SEO is not just important for a blog post or content business. It is also paramount for the eCommerce vertical. Without SEO, eCommerce businesses would not see any results, as their online presence remains largely unoptimized.  

WordPress eCommerce builder is vigilant of that aspect. WordPress has built-in SEO capabilities. These capabilities enable developers and content creators to create curated pieces with greater zeal and impact. 

Apart from the basic SEO services, WordPress offers SEO-friendly URLs and HTML codes. However, the platform also provides enhanced SEO services, including XML sitemap generation, keyword optimization, and meta tag management. Therefore, enhancing the ranking capabilities of a website.  

#5 Security Measures 

Security plays a significant role in eCommerce. Without proper security measures, cybercriminals can break into the website and wreak various forms of havoc, including data theft and other deeply detrimental problems that can affect the website's health. 

Thankfully, WordPress also has checks and lockgates in place that can help with the whole endeavor. WordPress' native security is strong enough. However, the platform also offers a range of other plugins that can enhance the security array, such as WordFence, Sucuri, and iThemes.  

All of these components enable a more robust security array and a secure eCommerce platform where data is protected. Therefore, enhancing customer trust.  

#6 Integration Capabilities 

An eCommerce website cannot work in a silo. It requires a comprehensive and robust integration array to function effectively. WordPress understands this requirement and has included some fundamental integration services. 

The first important integration module presented by WordPress is payment gateway integration. Payment gateway integration is crucial as it enables users to make payments.  

Apart from that, the platform also utilizes CRM tools to automate email marketing campaigns, as well as provide real-time sales tracking. The platform also allows third-party integration for additional support. 

Final Words On WordPress 

WordPress eCommerce is one of the biggest boons for the business vertical. This platform offers some of the most prominent and necessary features that a startup might need to function effectively.  

This is why WordPress, which began as a blog management system in the early 2000s, has evolved into a platform that enables the hassle-free creation of e-commerce websites.