The Middle East media and entertainment Market is transforming rapidly, with significant momentum in digital consumption. As the region embraces modernization and a tech-savvy generation takes center stage, how people consume music, videos, and movies is evolving at a remarkable pace. The shift from traditional media to digital platforms has not only broadened access but also created exciting new avenues for growth, particularly in streaming, on-demand content, and localized productions.

According to UnivDatos, this shift is one of the key reasons why the industry is expected to grow at a healthy CAGR of around 7.5% between 2022 and 2028.

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The Dominance of Music & Video Content

Among the various content types analyzed, the music and video segment emerged as the market leader. This category has gained significant traction due to the strong and growing television industry in the region, coupled with the increasing availability of internet-enabled devices. From satellite television to mobile video streaming, the region has experienced a proliferation of media channels, making audio-visual content more accessible than ever.

Even though traditional TV still holds sway, digital disruption is apparent. Pay TV and IPTV services offered by telecom providers are growing steadily, giving viewers more flexible, high-quality content options. The popularity of streaming platforms like YouTube, Anghami, Shahid, and Netflix also signals a clear consumer preference for on-demand viewing over scheduled broadcasts.

This transformation has made it imperative for broadcasters, content creators, and service providers to invest in digital infrastructure, mobile-first content formats, and interactive experiences that align with changing viewer habits.

Movies and Theatrical Revival in the Gulf

While music and video rule in terms of daily consumption, the movie segment is witnessing a revival—particularly in countries like Saudi Arabia. With the lifting of cinema bans and liberalization of entertainment policies, the region is seeing renewed interest in theatrical experiences.

Saudi Arabia, for instance, has taken substantial steps toward building a world-class entertainment ecosystem. Since reopening theaters, the country has issued thousands of licenses and organized large-scale events, drawing tens of millions of attendees. These developments have not only revived the movie-going culture but also encouraged international studios and regional filmmakers to explore cinema as a viable revenue stream.

As more multiplexes and film festivals open across cities like Riyadh, Jeddah, and Dammam, there's growing interest in Arabic-language films, documentaries, and regionally produced dramas—adding cultural depth to the industry.

IPTV and Telco-Driven Media Services

Telecommunication companies are playing an increasingly vital role in media delivery through IPTV and bundled digital content services. By integrating streaming platforms and exclusive content into their subscription models, telcos are creating new value propositions for consumers.

This collaboration between telecom and media is especially impactful in urban areas where broadband penetration is high. As a result, consumers are now able to stream high-definition content directly on mobile devices or smart TVs, blurring the lines between telecommunications and entertainment.

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Conclusion: Multi-Screen, Multi-Segment Growth

The Middle East’s media and entertainment industry is at a pivotal point, where mobile streaming, digital TV, and cinema coexist and grow in tandem. Music and videos dominate in terms of reach, driven by a strong TV base and increasing internet speeds. Meanwhile, the movie industry is being revived by liberalization policies and new investments in infrastructure.

Together, these trends are creating a dynamic, diversified market with opportunities across platforms, languages, and formats. As technology advances and consumer expectations rise, success will depend on how well content creators and distributors can blend convenience, quality, and local relevance to capture audience loyalty.

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