Introduction: The Rise of Regional OTT in India

India is not just a single market—it's a mosaic of languages, cultures, and content consumption behaviors. While platforms like Netflix, Prime Video, and Disney+ Hotstar dominate headlines, a silent revolution is taking place beneath the surface: the explosive growth of regional OTT platforms.

From Aha Telugu and Sun NXT to Hoichoi, ManoramaMAX, and Koode, millions of viewers are now tuning into vernacular shows that reflect their culture, language, and lifestyle. As these audiences grow, so does the demand for viewership data, content trend insights, and genre-based performance metrics.

This is where Actowiz Solutions enters the picture—offering advanced OTT scraping services tailored for India’s rapidly growing regional streaming space.

Why Brands & Studios Need Regional OTT Data

As marketers, producers, and investors look beyond mainstream platforms, scraping regional OTT platforms becomes critical for several reasons:

Key Benefits:

• Understand regional audience behavior (binge patterns, genre affinity, etc.)

• Track trending shows and viewership peaks

• Measure content drop impact (pre- and post-release metrics)

• Benchmark competitor series & originals

• Monitor reviews, ratings & viewer sentiment

With data from Aha, Eros Now, Hoichoi, Sun NXT, and more, Actowiz Solutions enables stakeholders to act on insights—not assumptions.

The Challenges in Scraping Regional OTT Platforms

Unlike global OTT giants, regional platforms come with their own complexities:

• Unstructured data presentation (no public API)

• Inconsistent naming conventions and genre tagging

• App-only exclusivity (data locked behind mobile UI)

• Lack of centralized viewership metrics

• Multilingual content with overlapping metadata

Most analytics firms avoid regional platforms due to these hurdles. But Actowiz Solutions has built custom OTT scraping pipelines to overcome them.

Actowiz Solutions: How We Extract Regional OTT Intelligence

Our Process in Action:

1. Platform & Language Mapping

We start by identifying the OTTs and languages to monitor:

• Telugu – Aha, ETV Win

• Tamil – Sun NXT, Simply South

• Bengali – Hoichoi

• Malayalam – ManoramaMAX, Koode

• Marathi – Planet Marathi

• Punjabi – Chaupal, PTC Play

2. Custom Web & App Scraping Engines

Our team reverse-engineers:

• Web DOM structures

• App APIs (if available)

• Dynamic elements for banners, carousels, and watchlists

We extract:

• Show & movie titles

• Genre & language tags

• Release dates

• Viewer ratings

• Trending status

• User reviews

3. Viewership Trend Detection (Proxy Metrics)

Since direct viewership numbers are rarely available, we use proxies like:

• Rank on homepage/trending section

• Volume of social shares/comments

• Frequency of banner appearances

• Sentiment from reviews

4. Weekly & Monthly Dashboards

Clients get:

• Genre-wise content ranking

• Trending chart by OTT & language

• Content drop-off & bounce rate estimates

• CSV/Excel exports + API integration

Sample Viewership Trend Data (Week: July 1–7, 2025)

Aha Telugu (Telugu)

• Top Show: Newsense S2

• Trending Rank: #1

• Avg Sentiment: 4.6 / 5

• Bounce Estimate: Low
  
  

Hoichoi (Bengali)

• Top Show: Noshtoneer

• Trending Rank: #2

• Avg Sentiment: 4.3 / 5

• Bounce Estimate: Moderate
  
  

Sun NXT (Tamil)

• Top Show: Etharkkum Thunindhavan

• Trending Rank: #1

• Avg Sentiment: 4.1 / 5

• Bounce Estimate: Low

ManoramaMAX (Malayalam)

• Top Show: Avial Originals

• Trending Rank: #3

• Avg Sentiment: 4.0 / 5

• Bounce Estimate: Moderate

Chaupal (Punjabi)

• Top Show: Yaar Chale Bahar

• Trending Rank: #2

• Avg Sentiment: 3.8 / 5

• Bounce Estimate: High

Insight: Shows that appear as banner-first or in trending carousels tend to maintain lower bounce rates and higher social engagement.

Use Cases Enabled by Regional OTT Scraping

1. Content Studios

Know which themes, actors, and storylines perform well

Identify genres missing from the platform to propose originals

Evaluate remake potential of hit regional content

2. Streaming Platforms

Spy on rival content ranking patterns

Decide on licensing vs original production

Optimize homepage layout based on Actowiz heatmaps

3. Media Agencies

Pinpoint high-engagement shows for ad insertions

Align ad campaigns with regional content drops

Build influencer maps by analyzing viewer comments

4. Investors & VCs

Gauge platform growth based on release volume and rankings

Track month-over-month genre preference shifts

Understand where “the next Hotstar” may emerge regionally

Regional Platform Coverage – Actowiz Snapshot

• Aha Telugu (Telugu) – Focus on Telugu Originals

• Hoichoi (Bengali) – Dominates in mystery & thriller genres

• Sun NXT (Tamil/Malayalam) – Known for a strong movie library

• ManoramaMAX (Malayalam) – Combines daily regional news with films

• Chaupal (Punjabi) – Targets Punjabi diaspora with regional content

• Planet Marathi (Marathi) – First Marathi-only OTT platform
  
  

Genre Trend Tracker (June 2025 Sample)

Telugu

• Top Genre: Action

• Rising Genre: Slice-of-Life

Bengali

• Top Genre: Thriller

• Rising Genre: True Crime

Tamil

• Top Genre: Drama

• Rising Genre: Sci-Fi

Malayalam

• Top Genre: Comedy

• Rising Genre: Dark Comedy

Marathi

• Top Genre: Family

• Rising Genre: Historical

Actowiz compiles genre heatmaps, showing not just what’s trending now but what’s gaining traction—critical for content forecasting and theme scouting.

Actowiz Integrations & Output Options

Reporting:

• Weekly or Monthly CSV reports

• Power BI or Looker dashboards

• Slack/Email alerts for trending show changes

• Google Sheets plug-in for content teams

API Access:

• Query by platform, language, genre, rating

• Real-time flagging of new releases

• Cross-platform title matching (remakes, dubbed versions)

Key Takeaways

1. India’s Streaming Future is Regional

While national platforms grow, regional OTTs drive deeper engagement, loyalty, and genre experimentation.

2. Data-Less = Directionless

Without scraped OTT data, brands risk launching irrelevant shows or missing out on cross-language opportunities.

3. Proxies Reveal the Pulse

Even without direct viewership figures, proxy signals scraped by Actowiz reveal what’s really resonating.

4. Cultural Nuance = Competitive Edge

Actowiz helps clients decode regional sentiment, not just metrics. That makes all the difference.

Conclusion

As India’s OTT ecosystem grows more fragmented, the need for regional streaming intelligence becomes urgent. Whether you're scouting the next breakout show, evaluating what to license, or launching targeted ad campaigns — data from regional OTT platforms is now a must-have.

With deep scraping capabilities, multilingual NLP pipelines, and predictive dashboards, Actowiz Solutions is helping studios, agencies, and platforms unlock the next level of regional content intelligence.  

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