According to the UnivDatos, rising domestic and inbound tourism would drive the Japan Car Rental market. As per their “Japan Car Rental Market” report, the market was valued at USD 3,323.1 Million in 2024, growing at a CAGR of about 8.3% during the forecast period from 2025 - 2033 to reach USD Million by 2033. 

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The car rental industry is an essential part of Japan’s travel and transport ecosystem, which will allow for the availability of temporary vehicles for both domestic destination tourists and international tourists. Global needs of Japan rental car services cover a variety, including travelers who want to travel unaccompanied outside the city limits and business travelers who require vehicles for conferences and other events. The key growth of the market is based on such factors as vast inbound tourism, the attractiveness of independent driving, and the development of domestic tourism. The increasing number of tourists interested in major urban sites as well as rural destinations has caused an enormous rise in the rental car demand, for instance, in areas such as Tokyo, Osaka, and Hokkaido. In a more recent development, the market has shifted to favour eco-friendly moves as rental businesses have been encouraged to augment their inventory of vehicles with electric and hybrid models to fit the environmental awareness.  

1. Europcar

Europcar Mobility Group S.A., together with its subsidiaries, provides vehicle rental services for business and leisure customers in France, Germany, the United Kingdom, Spain, the rest of Europe, the United States, and internationally. It offers traditional car and light commercial vehicle rental services under the Europcar, Goldcar, InterRent, Buchbinder, and Fox Rent A Car brands. The company also provides car-sharing services under the Ubeeqo, GoCar, and E-Car brands. Europcar Mobility Group S.A. was formerly known as Europcar Groupe S.A. and changed its name to Europcar Mobility Group S.A. on May 22, 2018. The company was founded in 1949 and is based in Paris, France. Europcar Mobility Group S.A. operates as a subsidiary of Green Mobility Holding S.A.

2. Nippon Rent-A-Car

Nippon Rent-A-Car Service, Inc. provides car rental services in Japan. It offers subcompact and standard cars, hybrid cars, luxury cars, station wagons and SUVs, minivans, vans, and trucks. The company offers 24-hour rental locations, an electronic toll collection card, and one-way rentals. The company was founded in 1969 and is based in Tokyo, Japan. It has rental office locations in Hokkaido, Chiba, Aichi, Osaka, Fukuoka, and Okinawa. Nippon Rent-A-Car Service, Inc. operates as a subsidiary of Tokyo Century Corporation.

 3. Budget Rent a Car

Budget Rent A Car Limited provides vehicle rental and related products, and mobility services for commercial and leisure customers in New Zealand. It offers a range of cars, 4WDs, vans, and commercial vehicles, as well as coverage plans. The company also engages in the sale of motor vehicles and licenses its rental system. Budget Rent A Car Limited was formerly known as Dominion Budget Rent a Car (1984) Limited and changed its name to Budget Rent A Car Limited on June 13, 1985. The company was incorporated in 1983 and is headquartered in Auckland, New Zealand. Budget Rent-A-Car Limited operates as a subsidiary of Avis Budget Group, Inc.

4. Hertz

Hertz Global Holdings, Inc. operates as a vehicle rental company. It operates through two segments: Americas RAC and International RAC. The company offers vehicle rental services under the Hertz, Dollar, and Thrifty brands from company-operated, licensee, and franchisee locations in the United States, Africa, Asia, Australia, Canada, the Caribbean, Europe, Latin America, the Middle East, and New Zealand. It also sells vehicles and value-added services. Hertz Global Holdings, Inc. was founded in 1918 and is headquartered in Estero, Florida.

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5.     Sixt

Sixt SE, through its subsidiaries, provides mobility services through a corporate and franchise branch network for private and business customers. It offers its products through the SIXT app, which comprises SIXT rent, a car rental service; SIXT van and truck for commercial vehicle rental; SIXT share, a car sharing service; as well as offers micro-mobility services through e-scooters, e-mopeds, and e-bikes; SIXT+ for car subscriptions/long-term rentals; and SIXT ride, which includes transfer services, chauffeur services, and event transport services; and SIXT charge, a charging solution for e-vehicles. It operates in Germany, Europe, North America, and internationally. The company was founded in 1912 and is headquartered in Pullach, Germany. Sixt SE is a subsidiary of Erich Sixt Vermögensverwaltung GmbH.

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