Internet Car Sales Tips and Tricks for Better Automotive Lead Generation

There’s more to generating internet car leads than waiting for people to respond to your ads. If your dealership relies solely on the economy or outside factors to drive sales, you're giving up control of your success. The top-performing stores aren’t sitting around hoping for business—they're actively generating demand and increasing internet sales through strategic efforts beyond just paid advertising.

Don’t be the dealership scrambling to hit end-of-month targets. Be the dealership dominating your local internet car sales market. Take control of your lead generation today by signing up at LeadLocate.

We Find Car Buyers Outside of Traditional Methods

The old ways of generating internet car leads just don't cut it anymore. Today’s car buyers are online, but reaching them requires more than reposting your inventory across listing sites.

How do you generate quality leads? Start by talking to people—but first, you have to find them. The internet is your best tool for this. If your dealership has a website, make sure visitors can easily leave their contact information or initiate a live chat with your team.

Just as important, your website must be mobile-friendly. Most car shoppers access dealer websites from their phones—often while at work. People who need a car to commute are ideal automotive lead prospects, so ensure your mobile site is attractive and intuitive.

Social Media: A Critical Source of Internet Car Leads

Next, leverage social media platforms like Facebook, Instagram, and Pinterest. Build your following and keep them engaged with daily updates about offers, events, and new inventory. As a salesperson, your daily goal should be to contact at least ten new prospects by phone.

Top 3 Car Sales Tips to Boost Lead Conversion

Car Sales Tip #1: Use the customer’s name often. Make them feel like an old friend, and they’ll walk away trusting you like one.

Car Sales Tip #2: Know your product inside and out. Customers buy from experts. If you can confidently answer every question, you’ll gain their trust and close the sale.

Car Sales Tip #3: Always ask for referrals. A happy customer is your best source of new internet car leads. Ask who else they know that might be in the market.

Increase Your Internet Car Sales with LeadLocate Marketing Tools

So, you’ve collected hundreds of local internet car leads using your LeadLocate account—what’s next?

Leads in your dashboard are segmented into micro-targets such as trade intent, conquest, and loyalty. Simply select the lead feed you want to work from and start contacting opportunities. The first automated message filters for serious buyers by confirming their intent to purchase a different vehicle. Once a prospect responds, it’s your job to move them from being "interested" to booking a test drive.

LeadLocate includes all the technology and tools you need to manage your sales pipeline from A to Z. Our platform features a built-in CRM and real-time mobile notifications. Whenever a lead responds to your outreach—whether by text, email, or voicemail—you’ll be instantly alerted via SMS and CRM inbox notification. That means you never miss a sales opportunity, even while managing your daily tasks.

If you're serious about increasing your internet car sales, try LeadLocate contract-free. Built by automotive sales veterans, our platform is designed to help you close more deals and eliminate the wait for showroom traffic. Visit LeadLocate.com today and see how our system can change your dealership’s future.

A New Approach to Internet Car Sales

Every dealership has some form of an internet sales department, whether it’s a dedicated team or leads rotated among floor staff. Regardless of your setup, the goal is the same: close more internet car leads and improve your lead-to-sale ratio.

Despite the internet being around for decades, most dealerships still haven’t fully tapped into the power of digital lead generation. At LeadLocate, we help dealers unlock overlooked online strategies to dramatically boost monthly internet car sales.

We’re not another advertising platform that lists your inventory and sends you low-intent leads. We don’t advertise your vehicles at all. Instead, we find local consumers looking to upgrade their vehicle—like someone trading in a 2012 Honda Civic for a family-friendly SUV. We use predictive analytics to scour your local market and deliver live, ready-to-contact internet car leads to your sales team.

Qualify and Convert Internet Car Leads with Ease

Finding the lead is just step one. The real challenge lies in qualifying them effectively.

With LeadLocate, once we identify a prospect in your zone, our system does the outreach for you. A combination of text, email, and voicemail messages will be sent to verify interest. When a prospect replies, you simply begin the conversation as if they just walked onto your lot asking to trade in their vehicle.

To succeed, your dealership must meet two basic criteria:

1.      Ability to accept trade-ins. Most leads will be looking to trade or upgrade. Your job is to invite them in for an appraisal and explore options for their next vehicle.

2.      A variety of inventory. These buyers aren’t looking for specific VINs—they’re searching for a solution. Someone might say, “I need something more fuel-efficient than my 2012 Ram,” and it’s your job to match them with the right vehicle.

If your dealership offers a buyback program or has a buying center, qualifying leads becomes even easier. You can simply purchase the customer’s vehicle and guide the rest of the transaction in person.

Start Generating Internet Car Leads Today

If you’re ready to take control of your internet car sales and start converting high-quality leads, visit LeadLocate.com. Our tools are designed to help you find, qualify, and close more buyers—without wasting time or money on traditional ads. Don’t wait for business to come to you—go out and get it with LeadLocate.