Amazon Fresh vs BigBasket Price Difference: Unveiling Hidden Grocery Pricing Gaps

Client's Challenge:

The client, a leading consumer goods brand, faced growing complexity in managing pricing strategies across online grocery platforms. With multiple SKUs listed on both BigBasket and Amazon Fresh, maintaining consistency and competitiveness became increasingly complex. There was no visibility into how their products were being priced, discounted, or promoted by resellers and third-party distributors. They lacked a competitive pricing scraping solution for Big Basket and Amazon to capture real-time fluctuations. Manual tracking methods were time-consuming and prone to error. Moreover, without actionable B2B price intelligence grocery platforms, their marketing and supply chain teams were making blind decisions. The biggest hurdle was understanding the price variance Amazon Fresh and BigBasket dataset analysis, especially during flash sales and promotional cycles. They needed a reliable, automated solution that could track price shifts at the SKU and region levels to maintain profitability and retail alignment.

Web Scraping Advantages

1. Real-Time Price Tracking:
   Continuously monitor price changes across platforms like Amazon Fresh, BigBasket, Zepto, and more for dynamic pricing strategies.
2. Competitor Analysis at Item Level:
   Gain precise insights into item-wise price differences, promotional offers, and discount trends across multiple grocery apps.
3. Location-Based Pricing Intelligence:
   Extract grocery pricing data based on region or city to understand local pricing patterns and adapt strategies accordingly.
4. Bulk Data at Scale:
   Access large-scale datasets of product availability, brand competition, and SKU-level details without manual effort.
5. Customizable & API-Ready:
   Get tailor-made dashboards, reports, or raw data via API integration—perfect for analytics teams, retailers, and FMCG brands.