Holiday Travel Surges Impacted Flight and Hotel

Executive Summary

August 2025 witnessed an extraordinary convergence of two major Indian holidays — Raksha Bandhan (Aug 10) and Independence Day (Aug 15) — creating a 10-day travel window that drove massive price surges across OTA platforms. Actowiz Solutions conducted a comprehensive web scraping based study across major travel websites and APIs to understand how airfares and hotel prices reacted to this surge in demand.

This report offers scraped pricing insights, route-wise flight cost trends, hotel booking surges, and strategic insights for OTAs, travel startups, and airline operators to prepare better for high-demand windows.

Research Objective

• To analyze dynamic flight and hotel pricing behavior across India during Raksha Bandhan & Independence Day 2025.

• To track booking window patterns, price surge timing, and OTA listing changes.

• To benchmark airfare trends across top metro routes (Mumbai, Delhi, Bengaluru, etc.).

• To evaluate hotel price hikes in Tier-1 and Tier-2 tourist hubs.

• To provide actionable insights for OTAs, travel brands, and pricing algorithm teams.

Data Collection Method

• Scraping Tools Used: Actowiz Real-Time Travel API Suite

• Platforms Monitored: Google Flights, Skyscanner, MakeMyTrip, Booking.com, Agoda

• Scraping Frequency:

• Flights: Hourly snapshots (Aug 1–15, 2025)

• Hotels: Daily price tracking (Aug 1–15, 2025)

• Data Points Captured:

• Departure & return dates

• Route

• Airline

• Base fare, taxes, dynamic pricing

• Hotel category, nightly price, city

• OTA rank changes, availability changes

• Reviews & rating changes for hotels

Platform & Region Scope

Country Analyzed: India

Flight Departure Cities:

• Mumbai

• Delhi

• Bengaluru

• Hyderabad

• Ahmedabad

• Kolkata
  
  

Hotel Destination Cities:

• Goa

• Manali

• Udaipur

• Jaipur

• Rishikesh

• Lonavala
  
  

Platforms Covered:

• Google Flights

• Skyscanner

• MakeMyTrip (MMT)

• Booking.com

• Agoda

Travel Period Analyzed: August 1 to August 15, 2025

Charts & Tables

1. Top 5 Flight Routes: Price Trend (Aug 1–15)

Mumbai → Delhi

• Avg. Price (Aug 1–5): ₹5,600

• Avg. Price (Aug 10–12): ₹9,200

• Surge: +64%
  
  

Bengaluru → Goa

• Avg. Price (Aug 1–5): ₹3,100

• Avg. Price (Aug 10–12): ₹5,900

• Surge: +90%
  
  

Delhi → Srinagar

• Avg. Price (Aug 1–5): ₹6,200

• Avg. Price (Aug 10–12): ₹10,500

• Surge: +69%
  
  

Hyderabad → Jaipur

• Avg. Price (Aug 1–5): ₹4,000

• Avg. Price (Aug 10–12): ₹6,800

• Surge: +70%
  
  

Chennai → Kochi

• Avg. Price (Aug 1–5): ₹3,400
  
  

• Avg. Price (Aug 10–12): ₹5,200

• Surge: +53%

2. Hotel Nightly Rate Comparison: Aug 1–15

Goa

• Avg. Weekday Price: ₹2,800

• Avg. Price (Aug 9–15): ₹5,200

• Surge: +85%
  
  

Udaipur

• Avg. Weekday Price: ₹3,500

• Avg. Price (Aug 9–15): ₹6,100

• Surge: +74%
  
  

Manali

• Avg. Weekday Price: ₹2,600

• Avg. Price (Aug 9–15): ₹4,300

• Surge: +65%
  
  

Jaipur

• Avg. Weekday Price: ₹3,000

• Avg. Price (Aug 9–15): ₹4,700

• Surge: +56%
  
  

Rishikesh

• Avg. Weekday Price: ₹2,200

• Avg. Price (Aug 9–15): ₹3,700

• Surge: +68%

3. Booking Window Insights (Flights)

40% of last-minute bookings (<3 days in advance) saw prices rise 70% or more

Airlines like IndiGo, Akasa, Vistara dynamically updated prices 8+ times/day

4. Review Sentiment Trend (Hotels in Goa)

Overall rating dropped from 4.3⭐ to 4.0⭐ during surge days

Complaints rose for:

• Overpricing

• Room availability

• Poor service during high occupancy

Observations & Market Insights

1. Demand Surge Driven by Calendar Luck:

With Raksha Bandhan on a Saturday (Aug 10) and Independence Day the following Thursday, travelers took extended holidays from Aug 9–15, creating a 10-day demand spike.

2. Flight Surge Started Early:

Flight prices began rising from August 3, peaking between August 9–12, with last-minute fares 60–90% higher.

3. Hotel Platforms Prioritized Dynamic Ranking:

Scraped rankings showed Booking.com and Agoda prioritized high-occupancy properties, pushing budget hotels lower despite availability.

4. Airlines Tweaked Prices Hourly:

Data reveals frequent fare changes across routes like Delhi–Goa and Mumbai–Delhi, suggesting dynamic pricing algorithms were in overdrive.

5. Tier-2 Cities Showed Highest Occupancy Growth:

Destinations like Udaipur, Manali, Rishikesh had limited supply and high demand, with OTA scraping showing 80%+ rooms sold out on surge days.

Strategic Recommendations

OTAs & Travel Startups

• Build surge detection models using scraped APIs

• Offer early-bird alerts to app users
  
  

Hotel Chains

• Adjust pricing based on OTA visibility trends

• Monitor live review sentiment for dynamic pricing
  
  

Airlines

• Refine fare algorithms to align with surge windows

• Reward early booking behavior to manage demand
  
  

Travel Aggregators

• Create visual dashboards highlighting holiday surges

• Use these insights to attract and retain B2B partners
  
  

D2C Travel Brands

• Promote loyalty pricing 5–7 days before known public holidays

• Leverage past surge data to craft targeted campaigns

Conclusion

The August 2025 travel surge caused by Raksha Bandhan and Independence Day demonstrates the value of real-time scraping and pricing intelligence. Platforms that adapted their algorithms based on actual demand patterns were able to increase visibility, improve margins, and enhance customer experience.

Actowiz Solutions continues to lead the way in providing real-time travel scraping APIs, dashboards, and region-wise travel intelligence that enable businesses to stay ahead of consumer demand trends.

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Originally published at https://www.actowizsolutions.com