Executive Summary

India’s Independence Day Sale, celebrated every August 15, has become a massive e-commerce battleground for Flipkart and Amazon. In 2025, Actowiz Solutions deployed its real-time price scraping systems across both platforms to analyze how major product categories behaved during this high-traffic sales period.

We monitored daily price changes, discount banners, product ranking shifts, and brand-wise offers across top-selling categories like electronics, appliances, fashion, groceries, and more. This report presents scraped price data, brand comparisons, and discount analytics, enabling retailers, sellers, and analytics teams to benchmark pricing and promotion strategies during one of India’s biggest digital sales events.

Research Objective

• To compare daily price movements across Flipkart and Amazon during the 2025 Independence Day sale.

• To analyze category-wise discount patterns across top-selling product verticals.

• To identify top brands, best offers, and price manipulation tactics.

• To track listing position shifts, lightning deals, and stock-based pricing behavior.

• To offer data-backed recommendations for brands, sellers, and eCommerce platforms.

Data Collection Methodology

Platforms Monitored: Flipkart & Amazon India

Scraping Method: Actowiz E-Commerce API Suite

Duration: August 5–15, 2025 (10 days)

Frequency:

• Hourly for Electronics

• Twice daily for all other categories
  
  

Data Points Captured:

• Product Title, Brand, MRP, Selling Price, Discount %, Category

• Stock Visibility, Lightning Deal Status, # of Ratings, Product Rank, Delivery Time

Platform & Category Scope

Smartphones

• Flipkart: POCO, Realme, Samsung

• Amazon: Redmi, Samsung, iQOO
  
  

Laptops

• Flipkart: HP, ASUS, Lenovo

• Amazon: Dell, Acer, MSI
  
  

Appliances

• Flipkart: LG, Whirlpool, Voltas

• Amazon: Samsung, Godrej, Haier
  
  

Fashion

• Flipkart: Roadster, Puma, Allen Solly

• Amazon: Symbol, Levi’s, BIBA
  
  

Grocery

• Flipkart: Tata Sampann, Fortune

• Amazon: Aashirvaad, Daawat
  
  

Electronics

• Flipkart: boAt, Noise, Mi, Philips

• Amazon: JBL, OnePlus, Amazon Basics

Charts & Tables: Price and Discount Insights

1️ Smartphone Category – Price Trend (Aug 5–15)

Realme Narzo 60 5G:

• Flipkart: -26%, Amazon: -20%
  
  

Samsung M14:

• Flipkart: -15%, Amazon: -14%
  
  

POCO X5 Pro:

• Flipkart: -32%, Amazon: -28%
  
  

iQOO Z7:

• Flipkart: -24%, Amazon: -29%

Observation: Flipkart offered slightly steeper discounts for Realme and POCO phones; Amazon led in iQOO.

2️ Laptop Price Comparison – Top 5 Deals

HP 15s Ryzen 5

• Flipkart: ₹41,990

• Amazon: ₹43,499

• Price Gap: ₹1,509 (cheaper on Flipkart)
  
  

Lenovo Ideapad Slim 3

• Flipkart: ₹39,999

• Amazon: ₹42,999

• Price Gap: ₹3,000 (cheaper on Flipkart)
  
  

ASUS Vivobook 14

• Flipkart: ₹37,990

• Amazon: ₹37,490

• Price Gap: -₹500 (cheaper on Amazon)

Flipkart beat Amazon on Lenovo & HP laptops, but Amazon undercut on ASUS.

3 Fashion Discounts – Avg. Category Comparison

Men’s T-Shirts

• Flipkart Avg. Discount: 55%

• Amazon Avg. Discount: 48%

• Better deal on Flipkart
  
  

Women’s Kurtis

• Flipkart Avg. Discount: 48%

• Amazon Avg. Discount: 51%

• Better deal on Amazon
  
  

Shoes & Sneakers

• Flipkart Avg. Discount: 42%

• Amazon Avg. Discount: 44%

• Better deal on Amazon

Amazon led in women’s apparel, while Flipkart dominated men’s casual wear.

4 Grocery Offers – Pack Size Comparison

Tata Salt (1kg)

• Flipkart: ₹18

• Amazon: ₹19

• Flipkart is 5% cheaper
  
  

Aashirvaad Atta (5kg)

• Flipkart: ₹245

• Amazon: ₹239

• Amazon is 2.5% cheaper
  
  

Fortune Rice Bran Oil (1L)

• Flipkart: ₹144

• Amazon: ₹149

• Flipkart is 3.4% cheaper

Small brands undercut Amazon, but Amazon led in select essentials like Atta.

5 Deal Duration & Ranking Shift Example (Electronics)

boAt Airdopes 141

• Flipkart: Rank improved from 14 → 3

• Amazon: Rank improved from 10 → 4
  
  

Philips Beard Trimmer

• Flipkart: Rank improved from 8 → 2

• Amazon: Rank improved from 6 → 1

Rank changes show dynamic boosts based on time-limited deals.

Key Observations & Insights

1. Dynamic Price Manipulation is Common

Prices fluctuated every 2–3 hours, especially in smartphones and appliances.

Same product pages showed revised MRP during lightning deals, skewing discount %.

2. Flipkart Pushed Limited-Time Deals More Aggressively

70% of Flipkart’s product pages had countdown timers, creating urgency.

Amazon used fewer visual timers but had more “Bank Offers” stacking.

3. Amazon Led in Delivery Speed

In 40% of listings, Amazon had faster delivery ETAs, especially for Tier-2 cities.

Flipkart focused more on product pricing than delivery logistics.

4. Brand Visibility was Tactically Managed

Amazon heavily promoted AmazonBasics and in-house D2C brands.

Flipkart gave top visibility to POCO, boAt, and HP — possibly due to ad partnerships.

5. AI-Powered Listing Rank Shifts Were Clearly Visible

Real-time scraping showed how listing rank changed every few hours, influenced by sales velocity and user clicks.

Strategic Recommendations

D2C Brands
• Monitor ranking shifts hourly
• Reprice SKUs every 6 hours using scraped data

Retail Analysts
• Create dashboards comparing Flipkart vs Amazon price drifts
• Focus on top-performing SKUs

Aggregator Platforms
• Provide daily discount dashboards to users
• Highlight platform-wise best deals via scraping

E-Commerce Sellers
• Push bulk + time-bound offers on Flipkart
• Offer combo deals on Amazon for differentiation

Performance Marketers
• Concentrate ad spend during daily dip window (1 PM–4 PM)
• Use scraped trends to identify peak conversion hours

Conclusion

India’s Independence Day 2025 sale reinforced the importance of real-time pricing intelligence. Flipkart and Amazon engaged in micro competitive pricing, with visible shifts in discounts, stock visibility, rank, and delivery.

Actowiz Solutions’ scraping infrastructure helped capture hour-by-hour insights, empowering sellers, pricing analysts, and digital marketers to respond instantly to market movements.

In a world of fast-moving online commerce, static dashboards are no longer enough — businesses need real-time price feeds, promotion monitoring, and listing analytics to stay competitive.

Learn More >>
Originally published at https://www.actowizsolutions.com