Introduction: Rakhi 2025 – A Perfect Storm for Festive Pricing

Raksha Bandhan 2025 fell on August 9th, a Saturday, overlapping with India's Independence Day weekend. This rare alignment led to back-to-back festive promotions across Q-commerce and eCommerce platforms.

Platforms like Blinkit, Zepto, Amazon, Flipkart, and Swiggy Instamart flooded users with "exclusive Rakhi gift hampers," offering deep discounts on combos including chocolates, sweets, dry fruits, rakhis, and gift boxes.

But did these discounts actually deliver real savings, or were they smartly repackaged bundles with marginal markdowns?

To answer this, Actowiz Solutions deployed its Automated Rakhi Offer Scraping Tool across top Indian platforms to track prices, SKUs, bundles, and discount behaviors in real time.

Objectives of the Study

• Track Rakhi gift hampers price fluctuations across platforms.

• Scrape and extract Rakhi gift basket pricing insights in real-time.

• Monitor SKU-level product composition and variations.

• Compare listed original prices vs discounted rates.

• Generate a Scraped Rakhi Gift Insights Dashboard for visualization.

Platforms Covered

Blinkit

• Type: Q-Commerce

• Coverage: PAN India
  
  

Zepto

• Type: Q-Commerce

• Coverage: Tier 1 & Tier 2 cities
  
  

Amazon India

• Type: eCommerce

• Coverage: Nationwide
  
  

Flipkart

• Type: eCommerce

• Coverage: Nationwide
  
  

Swiggy Instamart

• Type: Q-Commerce

• Coverage: Metro Cities

Methodology: How Actowiz Solutions Deployed Scrapers

Actowiz Solutions implemented the following:

• Real-Time Scraper Deployment: Tracked prices hourly during the sale week (August 5–10).

• SKU-Level Extraction: Captured individual product names, prices, weights, and images.

• Basket Mapping Algorithm: Grouped hampers with similar SKUs to assess price deltas.

• Visual Dashboard: Created a dynamic Rakhi Gift Basket Insights Dashboard for analysis.

Keywords Used:

Extract Rakhi gift data in real-time, Scrape Rakhi gift SKU details and pricing, scrape Quick commerce Raksha Bandhan deals

Sample Scraped Data

Sample Gift Basket from Zepto

August 6

• MRP: ₹649

• Sale Price: ₹499

• Platform: Zepto
  
  

August 8

• MRP: ₹649

• Sale Price: ₹469

• Platform: Zepto
  
  

August 10

• MRP: ₹649

• Sale Price: ₹499

• Platform: Zepto

Insight: Mid-week showed the highest discount. Weekend pricing bounced back, indicating dynamic price tuning based on user behavior.

Sample Combo from Blinkit

Rakhi Special Choco Delight Box

• Components: Ferrero Rocher, Rakhi, Greeting Card

• MRP: ₹899

• Sale Price: ₹699
  
  

Dry Fruit Delight + Rakhi Combo

• Components: Kaju 200g, Raisins 200g, Rakhi

• MRP: ₹749

• Sale Price: ₹599

Insight: Prices dropped ₹150–₹200 in the last 72 hours before Raksha Bandhan.

Observations from Price Tracking

1. Dynamic Discounting

Platforms updated prices hourly or every 6 hours, especially in the final 3 days. Actowiz Solutions scraped these live fluctuations using its real-time price intelligence engine.

2. Artificial MRP Inflation

Actowiz Solutions identified artificially inflated MRPs in many hampers—up to 25%—making discounts appear bigger.

3. Repackaged Combos

Same SKUs were reshuffled with different Rakhis or gift boxes and rebranded as “new combos” to increase perceived value.

4. Peak Discount Timing

• Peak discounts observed on Aug 8 (Friday).

• Discounts reduced slightly by Aug 9 morning, anticipating last-minute impulse buying.

5. Regional Variance in Pricing

Blinkit offered ₹50–₹70 price variance for the same hamper between Delhi, Mumbai, and Bengaluru.

Dashboard Highlights

Actowiz Solutions developed a Scraped Rakhi Gift Insights Dashboard with filters for:

• Platform

• Basket Type (Sweets, Chocolates, Dry Fruits, Mixed)

• City

• Discount %

• Sale Duration

Dashboard Features:

• Pin-code wise price tracking

• Daily price drop alerts

• Basket composition breakdown

• SKU repetition tracker

Deep Dive: Price Value Analysis

Case: Ferrero Rocher + Dry Fruits Combo

Zepto

• MRP: ₹899

• Final Price: ₹679

• Advertised Discount: 24%

• Real Market Value: ₹755

• True Discount: ~10%
  
  

• Amazon

• MRP: ₹999

• Final Price: ₹729

• Advertised Discount: 27%

• Real Market Value: ₹760

• True Discount: ~4%
  
  

Insight: Despite higher claimed discount, real savings were minimal after adjusting for inflated MRPs.

How Brands Can Use This Data

Using Actowiz Solutions scraping framework, FMCG brands, D2C gift startups, and Q-commerce partners can:

• Benchmark their festive pricing vs competitors

• Identify SKU bundling trends across platforms

• Detect MRP manipulation vs real market value

• Design regionally optimized promotions

• Strategically time discount pushes based on competition

Takeaways for Retailers & Analysts

Insight: Discounts are often perceived, not real
→ Action: Monitor actual item-level savings via scraping tools.

Insight: Hampers show price fluctuations before the event
→ Action: Use hourly price tracking to catch real-time drops.

Insight: Rebundling of products is common
→ Action: Track unique SKU IDs to detect repeated combo usage.

Insight: Pricing varies by location
→ Action: Benchmark prices city-wise using regional scraper deployment.

Actowiz Solutions: Behind the Automation

Actowiz Solutions used its Rakhi Festive Bundle Tracker, which includes:

• Auto-refresh scrapers for hourly checks

• AI-based SKU grouping for combo recognition

• Discount delta calculator

• Custom export in JSON/CSV/Excel formats

• Location-aware scraping APIs

"Our real-time Rakhi price tracker empowered brands to make smarter promo decisions." – Chief Data Officer, Actowiz Solutions

Future Roadmap for Festive Price Intelligence

Actowiz Solutions plans to scale this model for upcoming Indian festivals:

• Janmashtami – Sweets & dairy product combos

• Ganesh Chaturthi – Modak, laddoo, eco-friendly idols

• Diwali – Mega gift hamper bundles

• Christmas – Cakes, chocolate boxes, greeting card combos

The Automated Rakhi Offer Scraping Tool will be part of Actowiz Solutions Festive Price Intelligence Suite available as SaaS or API.

Want to Track Real Festive Discounts?

Actowiz Solutions helps you cut through inflated MRPs and smart bundling tactics with:

• Real-Time Scraping

• SKU-Level Price Benchmarking

• Insights Dashboards

• Cross-Platform Festive Deal ComparisonsClient Testimonial

Client Testimonial

“Actowiz Solutions Rakhi price tracking system gave us a real edge in an ultra-competitive window. We discovered that two of our key competitors were inflating MRP while showing high markdowns. Using real-time SKU-level data from Actowiz Solutions, we corrected our pricing, re-bundled our hampers for actual value, and launched a 48-hour promo that beat the competition. The result? A 31% spike in conversion and 40% faster stock turnover in Tier-1 cities.”

— Head of E-Commerce Strategy, Top Indian Confectionery Brand

Conclusion

While Rakhi 2025 gift hampers dazzled with packaging and promotions, Actowiz Solutions data reveals that true value often lurks beneath the surface. By scraping platforms like Blinkit, Zepto, and Amazon, we found that many discounts were strategically timed and occasionally exaggerated. Brands and retailers using Actowiz Solutions scraping tools gained a competitive edge through deeper discount transparency.

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Originally published at https://www.actowizsolutions.com