Consumers today want speed, convenience, and flexibility above all else when having food ordered. As dine-in traffic fluctuates and delivery demand surges, restaurants need to think smarter in their approach to engage and retain the consumer. And how can they be the smartest? Invest in a good takeaway ordering system.

Regardless of whether you operate a favourite neighbourhood restaurant, a pizza joint, or an upscale restaurant, with a proven online takeaway solution in place, you are able to reach new segments of customers and build brand visibility outside of the four walls of your restaurant.

Why a Takeaway Ordering System is Important

There's only so much that traditional order-taking processes, such as phone orders or in-store pickup, can accomplish. Takeaway ordering system fills the gap by providing customers with a convenient, online method of ordering for pickup or delivery at their convenience.

This not only raises customer satisfaction but also enables you to increase your service without needing to add more personnel or floor space. This is how it enables you to reach more people:

1. Appealing to Digital-First Diners

Much more so than in the past, customers look up food online prior to deciding on where to order from. Branded online ordering applications for restaurants put your restaurant in local search and welcome digital-native clients who prefer to order from mobile or desktop browsers.

With simple and visually enjoyable ordering, you convert website visitors into paying patrons.

2. Increasing Geographical Reach

Your physical location can restrict how far your regular pedestrian traffic can be pushed. But an online ordering system for restaurants enable you to reach customers much more remotely than your immediate location, particularly if you provide delivery.

One-off passing trade, or residents of nearby towns, can already track down your restaurant online, view your menu, and order, expanding your constituency many times without an additional outlet.

3. Serving Customers Around the Clock

Unlike telephone orders, which insist on the presence of people, the online Takeaway Ordering System allows customers to order at their own convenience, off-peak hours, after the closing time the following day, or even during rush hours without jamming your telephone lines.

Any 24/7 ordering can boost orders and improve customer satisfaction.

4. New Segments Acquisition through Promotions and Loyalty

An online ordering system for restaurant has built-in marketing options such as promo codes, email marketing, loyalty points, and first-time discounting. These enable you to bring new customers aboard and get existing customers to return.

Targeted promotions targeting new users with free shipping or the first-purchase discount can capture shoppers who otherwise would not shop at your brick-and-mortar store.

Source: https://blogosm.com/takeaway-ordering-system