Excelr 3112

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2025-08-28 10:22:46 -

Automating API Tests with Postman and Newman
APIs power modern apps, and every deploy depends on them behaving predictably. Manual checks don’t scale—especially when endpoints, schemas, and auth tokens change frequently. Postman and its command-line runner, Newman, make it straightforward to write testable requests, organize them into collections, and execute those checks automatically in your CI/CD pipeline. The result:...

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2025-08-16 05:53:31 -

System Integration Testing: The Business Analyst's Secret Weapon in Chennai's Tech Landscape
Imagine building a complex machine where every cog, wire, and circuit must work in perfect harmony. If one component fails to connect, the entire system grinds to a halt. System Integration Testing (SIT) is precisely this crucial 'harmony check' for software systems. For Business Analysts (BAs) – the architects bridging business needs and technical solutions – mastering SIT is...

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2025-08-05 12:08:53 -

AI Content Moderation for Retail Visuals
Introduction User-generated photos and videos have steadily replaced studio shoots as the primary “product descriptions” shoppers rely on. When people scroll through social feeds or product pages they want to see real bodies, real lighting and real-life use cases, not brand-curated perfection. Encouraging customers to post unboxing clips, fitting-room selfies and short-form reviews...

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2025-07-23 11:51:37 -

Multilingual Campaigns in Bengali via MT APIs
Effective digital marketing today is borderless, but language can still be a formidable barrier. Brands eager to engage Bengali-speaking audiences—whether in West Bengal, Bangladesh, or the global diaspora—often struggle to keep pace with rapid campaign cycles while maintaining linguistic accuracy. Manual translation alone is too slow and expensive for real-time content releases,...

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2025-07-22 10:38:36 -

Implementing CRM and Marketing Automation for Lead Nurturing in Manufacturing
In manufacturing, the journey from lead generation to conversion is a complex one. It involves navigating long sales cycles and intricate decision-making processes, often with multiple stakeholders. This complexity underscores the need for a structured, consistent way to communicate, educate, and build trust. Customer Relationship Management (CRM) and marketing automation systems are the key to...

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2025-07-16 10:41:07 -

Geofencing for Hyperlocal Restaurant Promotions and Drive-Through Optimization
In a world where customer attention spans are shorter than ever and competition is high, location-based marketing has emerged as a powerful tool—especially for restaurants. One of the most innovative and effective techniques under this umbrella is geofencing. This technology enables businesses to define virtual boundaries and interact with customers in real time as they move through the...

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2025-07-10 03:18:22 -

Key AI Research Labs and Companies Shaping Delhi's Tech Landscape
Delhi, India's national capital, is emerging as a thriving tech hub, and one of the areas where it's seeing significant growth is Artificial Intelligence (AI). As AI continues to influence various sectors, including healthcare, finance, education, and government services, Delhi’s research labs and tech companies are contributing to this revolution by applying AI to practical, real-world...

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2025-07-10 03:13:34 -

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