Online Reputation Management (ORM) in social media focuses on shaping how a brand, business, or individual is perceived across platforms like Facebook, Instagram, LinkedIn, and X (Twitter). It involves monitoring conversations, responding to feedback, addressing negative comments, and promoting positive content to build trust and credibility. Effective ORM not only protects brand image but also strengthens customer relationships, boosts engagement, and enhances visibility. https://www.youngurbanproject.com/orm-in-social-media/