'Denim Douchers' Can Just Delete ThemselvesThe Complete Guide to Denim Tears: Culture, Fashion and the Power of Telling Stories In the fashion space, not many brands are able to blend art, identity and activism as well as Denim Tears. More than simply a clothing brand, Denim Tears is the brainchild of creative force Tremaine Emory. Each design, stitch and collection carries a message about heritage, pain, pride and power. Unlike trend-obsessed fashion houses, whose bread and butter are bending the truth to fit a marketing message (or simply lying outright), Denim Tears has staked its reputation on honesty. The fact that the brand emerged from subcultural obscurity to take on a global significance is evidence of its authenticity. Best known for its signature pair of Denim Tears Jeans which feature cotton wreath motifs as well as its unique issue of Denim Tears Jackets, the brand plays a contemporary take on style and culture. To understand Denim Tears is to understand a movement — one that transforms clothing into narrative and streetwear into an echo chamber of Black history and resilience. The Origins of Denim Tears: Tremaine Emory on His Vision Tremaine Emory, the designer of Denim Tears, introduced the brand in 2019 after years indirectly influencing fashion through his work alongside heavyweights including Kanye West and Virgil Abloh, as well as Frank Ocean. A working partner to leading lights among designers and musicians, Emory was already a bridge between culture and fashion. But with Denim Tears, he was able to find a way to render his vision personal in the extreme. https://denimstear.com/jacket/