Personalization Driving the Toys Market

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2025-10-13 11:50:06 -

Competition in the toys market continues to heat up, with established giants and nimble startups vying for the spotlight. Global players drive innovation through technology, eco-friendly materials, and design ingenuity, but regional brands frequently excel in niche segments. Dynamic market segmentation—by age, category, and function—supports differentiated strategies. Licensing...

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