Sponsorship ROI Insights: Reimagining Value in the Next Era of Sports

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2025-10-21 18:49:07 -

In the past, sponsorship ROI meant visibility—logos on jerseys, banners in arenas, and airtime during broadcasts. But as digital platforms reshape fan engagement, value measurement has shifted from exposure to interaction. Brands no longer ask, “How many people saw it?” but rather, “How deeply did they connect?” In the coming decade, sponsorship evaluation will...

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