Everyone has ideas or projects in mind, but building them, marketing them, making them profitable, Ahmed Bakran says, developing them with the goal of turning a profit is a much more difficult thing. The entrepreneur who launches must normally collect a certain amount of funding in order to be able to realize his dream. Still, attracting and persuading investors, whether they are individuals such as Ahmed Bakran suggests, or investment funds, is not easy. Here are some essential tips to put the odds in your favor and get that capital you need.