Europe Oral Care Market to be Driven by increasing population in the Forecast Period of 2025-2032

Europe Oral Care Market: From Hygiene Necessity to High-Value Wellness Category
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1. Market Estimation & Definition
The Europe oral care market was valued at approximately USD 11.57 billion in 2024 and is projected to grow to USD 14.44 billion by 2032, registering a CAGR of about 2.81 % over the forecast period.
Oral care refers broadly to products and practices intended to maintain oral hygiene, prevent dental diseases (such as caries, gum disease, periodontitis), and support overall dental wellness. Key product categories include toothpaste, toothbrushes (manual and electric), mouthwashes/rinses, denture products, dental accessories, and other oral hygiene-related items.
In Europe, the oral care category has moved beyond basic hygiene: consumers now increasingly view it as part of personal care, wellness and even lifestyle. Accordingly, product innovation, premiumisation and channel disruption are playing key roles.


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Europe Oral Care Market to be Driven by increasing population in the Forecast Period of 2025-2032 Europe Oral Care Market: From Hygiene Necessity to High-Value Wellness Category Request Free Samhttps://www.stellarmr.com/report/req_sample/Europe-Oral-Care-Market/2280 ple Report: 1. Market Estimation & Definition The Europe oral care market was valued at approximately USD 11.57 billion in 2024 and is projected to grow to USD 14.44 billion by 2032, registering a CAGR of about 2.81 % over the forecast period. Oral care refers broadly to products and practices intended to maintain oral hygiene, prevent dental diseases (such as caries, gum disease, periodontitis), and support overall dental wellness. Key product categories include toothpaste, toothbrushes (manual and electric), mouthwashes/rinses, denture products, dental accessories, and other oral hygiene-related items. In Europe, the oral care category has moved beyond basic hygiene: consumers now increasingly view it as part of personal care, wellness and even lifestyle. Accordingly, product innovation, premiumisation and channel disruption are playing key roles. About us Phase 3,Navale IT Zone, S.No. 51/2A/2, Office No. 202, 2nd floor, Near, Navale Brg,Narhe, Pune, Maharashtra 411041 sales@stellarmr.com
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