How Personalization is Transforming BTL Marketing Campaigns in Retail!

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2025-07-21 10:50:54 -

In an era where consumers are constantly bombarded with marketing messages, personalization has emerged as a powerful tool for retailers allowing them to cut through the noise. Unlike ATL campaigns that focus on mass media and broad reach, BTL marketing helps retailers facilitate targeted, direct engagement. And when blended with the concept of personalization, below the line advertising...

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