The Rise of Super App Development in Emerging Markets

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2025-07-31 10:18:01 -

Introduction Over the last decade, the concept of the super app has transformed the way users interact with digital services. Originally popularized in Asia, super apps are now rapidly gaining traction in emerging markets across Latin America, Africa, the Middle East, and Southeast Asia. These regions, characterized by increasing smartphone penetration, a growing digital-native population,...

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