Exhibition Architecture: Redefining How Brands Connect https://friendza.enroles.com/read-blog/75544_exhibition-architecture-redefining-how-brands-connect.html Exhibitions date back centuries, often serving as platforms for trade, culture, and innovation. Early exhibitions primarily focused on displaying goods in functional setups with little emphasis on aesthetics or visitor engagement. Over time, however, architecture became central to the experience. The iconic Crystal Palace of the Great Exhibition in 1851 exemplifies how structure and design can transform exhibitions into cultural milestones.