CDG From Then To Now

Comme des Garçons, also called CDG, was started in Tokyo, Japan, in the year 1969.
It was founded by Rei Kawakubo, a bold and creative fashion designer with strong ideas.
She wanted to make clothes that looked different from normal fashion seen at the time.
Instead of using bright colors or beautiful shapes, she used black and strange designs.
Her style was new, raw, and shocking to many people who loved traditional beauty.
In 1973, the brand officially launched and began to gain attention across Japan.
By the 1980s, CDG reached Paris and surprised the world with its powerful designs.
From the very beginning, CDG stood out by going against what everyone else was doing.
Early Designs That Shocked People
In the early years, Comme des Garçons made clothes that many people had never seen before.
The designs often included torn edges, rough fabric, and strange or uneven shapes.
Rei Kawakubo did not follow trends or focus on making the body look slim or pretty.
Instead, she wanted her clothing to express ideas, emotion, and even discomfort sometimes.
Many fashion lovers were confused at first, but others found it fresh and exciting.
Some people even called her designs "anti-fashion" because they went against fashion rules.
These early collections made CDG famous and helped build its image as something different.
Rei’s bold work proved that fashion could also be art and tell a deep story.
Taking Over The Global Stage
After success in Japan, CDG made its mark on the world stage in Paris Fashion Week.
Rei Kawakubo’s first Paris show in 1981 left many shocked but curious about her work.
The models walked in dark, shapeless clothing that challenged beauty standards of the time.
CDG’s global presence grew quickly, with stores opening in places like London and New York.
The fashion world began to respect Rei as one of the most daring designers alive.
Other designers followed her lead, creating more space for different ideas in high fashion.
CDG became a global voice that stood for creativity, courage, and freedom in design.
Over time, it earned a strong place in both fashion history and modern fashion culture.
A Brand With Many Lines
Comme des Garçons is not just one single fashion line—it has many styles and labels.
There is the main CDG line, which shows bold, artistic designs on runways each season.
Then there is CDG Play, known for its casual pieces and famous heart-with-eyes logo.
CDG Shirt focuses on shirts and basics with unique cuts and patterns that stand out.
There are also other lines like Noir Kei Ninomiya and Junya Watanabe under the CDG group.
Each line has its own style but still follows the CDG spirit of being creative and free.
This variety allows the brand to reach more people and stay fresh across many markets.
From streetwear to luxury fashion, CDG covers many sides of the fashion, https://commedesgarconsstore.com/ world today.
Creative Stores Around The World
CDG’s stores are as unique as its fashion, with bold designs and surprising layouts.
Every store looks different, using art, color, and unusual shapes to grab attention.
They are not regular clothing stores but feel more like galleries or art installations.
Rei Kawakubo believes that a store should also tell a story, just like the clothes.
The most famous store concept is Dover Street Market, started in London in 2004.
It brings together CDG and many other fashion brands in one creative space.
Each Dover Street Market store is updated often to stay fresh and full of inspiration.
Shopping inside a CDG space feels like entering a whole new fashion world every time.
Collabs That Reach New Fans
Comme des Garçons has done many big collaborations with popular brands around the world.
They worked with names like Nike, Converse, Supreme, Gucci, and even Disney in past years.
One of the most loved collabs is CDG Play with Converse sneakers and the heart logo.
These collabs mix CDG’s bold ideas with more familiar fashion pieces people already enjoy.
This helped the brand reach younger fans and people outside the high fashion community.
Even in these partnerships, CDG never loses its unique voice or creative freedom.
The brand uses collabs not just to grow but to spread its message of original style.
These team-ups helped CDG stay cool, modern, and part of everyday fashion conversation.
CDG Keeps Changing Fashion Today
Even after many decades, Comme des Garçons continues to change fashion in new ways.
Rei Kawakubo is still leading the creative direction with the same bold energy as before.
Each new collection explores new shapes, fabrics, colors, and deep emotional themes.
Younger designers under CDG also bring fresh ideas while respecting the brand’s deep roots.
CDG never follows trends—instead, it keeps asking new questions through its clothing designs.
The brand inspires fashion students, artists, and designers around the world every year.
From then to now, CDG has stayed honest to its values and continues to lead boldly.
That is why CDG remains one of the most important and respected fashion brands today.
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