In an era where consumers crave authentic and immersive brand experiences, Simon Faure-Field stands out as a visionary pioneer. As the founder of Equal Strategy and a recognized expert featured on CNBC, BBC, and TEDx, Simon has transformed the marketing landscape by harnessing the power of sensory branding to deepen emotional connections.

The Shift Toward Sensory Branding

Traditional marketing largely focused on visuals. However, Simon Faure-Field recognized early that brands could achieve greater impact by engaging multiple senses—sound, scent, and touch included—to create memorable experiences. His work with clients has demonstrated how this multi-sensory approach increases brand recall and customer loyalty.

How Simon Integrates Science and Creativity

Simon applies neuroscience and psychology principles to craft sensory strategies tailored to each brand’s personality and audience. Whether designing a signature scent or curating an exclusive playlist, every sensory element is carefully selected to evoke specific emotions and behaviors.

Real-World Applications

From luxury hotels adopting Simon’s scent branding to retail stores using custom audio environments, his work enhances customer satisfaction and drives business growth. His lectures at Singapore Management University further spread awareness, training future marketers to embrace sensory branding’s potential.

Why Brands Need Sensory Branding Today

In a crowded marketplace, consumers are bombarded by information. Sensory branding breaks through this noise by creating experiences that resonate on a subconscious level, making brands unforgettable.